We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Big Changes Are Coming To Twitter: Will It Make A Difference To Your Business?
It’s been a busy week for Twitter. First and foremost, there was an announcement that the micro-blogging platform has reached an agreement with Google allowing…
Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing
In a highly anticipated and much heralded move, the leadership team at Buzzfeed has announced a new suite of editorial guidelines. It’s a sign that…
Too Old for Tech? I Don’t Think So
So there’s a conversation I keep having, and it’s kind of blowing my mind. During a conversation about marketing a small business to older customers,…
4 Reasons Your Business Blog Stinks…And How To Make It Better
Blogging remains one of the most powerful tools in the digital marketing arsenal. Not only does an active blog boost your SEO ranking, but well-executed,…
This Post Is Really About Multi-Channel Marketing & Not One Bit About The Super Bowl. Really.
Every year, the entire nation comes to a stop to celebrate football’s ultimate event: the Super Bowl. Tickets sold out very quickly, and right now,…
Fake Reviews on the Internet? Surely You Jest!
The PBS News Hour has broken a story that’s really not news at all to any small business owner: some, if not all, of the…
E-Commerce Incentives: It’s All About the Shipping
E-commerce shoppers often have to be encouraged to buy. While customers who visit your physical location most likely do so with the intent of making…
Connecting With Customers Means Expanding Our Definition of Content
The New York Times recently released a list of its most popular pieces of content for 2014. You might be surprised to discover that the…
How Long Should Multi-Channel Advertising Campaigns Last?
Updated September 2021. KEY TAKEAWAYS: – Multi-channel campaigns can help you communicate a single, focused message to your customers. – There is an ideal length…
Want Your Facebook Ads to Deliver Results? You Have to Focus!
Facebook advertising is one of the most cost-effective marketing tools available to small business owners, yet many companies shy away from using them. There’s a…
Available Today: #SmallBizLady’s New Book!
Melinda Emerson has definitely been a ground-breaker in the world of social media marketing. If you’re active on Twitter at all, you’ve probably seen #SmallBizChat,…
2014’s Top Word Isn’t A Word at All…What Does This Mean for Your Business?
Global Language Monitor, a Texan think tank that researches and tracks language trends, has just released their annual report on the most popular and influential…
It’s 2015: Multi-Channel Marketing is No Longer Optional
A new year brings a new reality to business owners: we can no longer pretend that multi-channel marketing is something we can choose to do…
Do You Have a Naughty List?
Santa Claus is a famous list keeper. He’s got two that we know about –the Nice List, which details all the well behaved children and…
Downtime Can Be Valuable
If you’re in retail, this time of year can be super busy. However, if you’re in the B2B world, the two weeks surrounding Christmas and…
Where Will Your Business Be A Year From Now?
The end of the year has always been an interesting time for me. Like many people, I find myself looking at what was accomplished over…
Boost Your Small Town Appeal by Partnering With Local Businesses
One of the smartest things a small business owner can do to boost their own business’ visibility and appeal is to partner with other relevant,…
Sorry, Sony: You Can’t Get The Horse Back Into the Barn
As you may have heard, Sony Pictures Entertainment was recently the victim of a massive cyberhacking attack. While no one is as yet exactly sure…