We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
It’s All Coming Up Bull: Cards Against Humanity’s Black Friday Stunt
Black Friday seems like an obvious opportunity to boost merchandise sales. Retailers everywhere, both traditional brick and mortar and online stores, clamor to offer the…
Having a Special Holiday Event? Online Promotion is the Key to Big Sales!
In-store holiday events are a powerful sales tool. Trunk shows, author signings, product demonstrations, flash sales and similar events give your customers two compelling reasons…
A Minute of Research Can Save You an Hour of Headaches – and Maybe Even Your Company
Mary Mickel and Ali Slutsky are two Texas PR professionals who wanted to start an agency specializing in the hospitality and restaurant industry. They named…
When Life Gives You Lemons, Make Headlines: A PR Lesson from The Jewelry Box of Lake Forest
When the phone rang at The Jewelry Box of Lake Forest, co-owner Christine Anzell knew something was wrong almost immediately. The caller said they were…
Christmas E-Cards For Your Last Minute Shoppers
There are people out there who have all of their holiday shopping done already. We are not worried about these people. Let us shift our…
Stuck for Creative Concepts? Try Looking at Your Business from Another Angle
One of the toughest marketing challenges a small business owner faces is constantly coming up with new, creative, engaging ways to present your products and…
Coming Facebook Changes Mean the Time to Rethink Your Content Strategy is Now
In January, there will be massive changes in the way Facebook displays business page posts in users’ News Feeds. Content that is considered promotional –…
How To Keep the #SmallBusinessSaturday Relationship Going
Small Business Saturday is an interesting phenomenon. American Express launched the idea back in 2010 to encourage shoppers to patronize small, local businesses. The campaign…
Thanksgiving is a Time to Celebrate
Happy Thanksgiving everybody! The Technology Therapy Group would like to wish you the very warmest, happiest of holidays. We hope you’re surrounded by family, friends…
Beat the Black Friday Blues
Black Friday is now just a few days a way. For many small business owners – especially retailers – it’s one of the busiest days…
Bolster Your Social Media for Black Friday
Black Friday is now just a week away, but it’s not too late to promote your sale via social media! It can be tough for…
Targeted Digital Coupon Campaigns Prove Most Effective in Driving Sales
Everybody loves to save money, but it turns out the most powerful digital coupons might just not be for everyone. Targeted digital coupons that are…
It’s Time to Talk About Time
“When you’re courting a nice girl, an hour seems like a second,” Albert Einstein once said. “When you sit on a red-hot cinder, a second…
Slow Sites Kill Sales
How long do you think your customers will wait for your website to load? The answer to that question is: less time than it took…
Social Media Marketing Glossary: Facebook
More and more, social media is starting to feel like a world of its own, complete with a distinct language that can be difficult for…
What Are the Components of Effective In-Store Event Promotion?
In-store events, such as author signings, trunk shows, and parties, are one of the most powerful promotional tools retailers and small business owners have available…
4 Fantastic Reasons To Send Holiday E-Cards To Your Customers
With Halloween safely behind us and Thanksgiving coming fast, now is the time to think about creating and sending holiday e-cards to your customers. There…
Consistency is Key to Holiday Sales
If you’re reading these words, there’s a better than good chance that this is the most important time of the year for your business. Many…