We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Thank You For Your Service
Veteran’s Day is a special time when we, as a nation, pause to honor and recognize the tremendous sacrifice and commitment of American servicemen and…
What Can You Do In 6 Seconds? Lowe’s Demonstrates the Power of Vine
Vine is a social media platform that gives business owners the opportunity to share a six-second video that repeats on a loop. At first glance,…
Understanding Organic Reach: Facebook’s Dirty Little Secret Can Be Costing You Sales!
For most small business owners, having a Facebook presence is a non-negotiable requirement. Their customers are on Facebook every single day, making it the ideal…
Alex from Target: The Value of Being Aware & Responsive
Here’s how you create a powerful viral marketing campaign on social media, Target style: Step one: Hire a cashier who bears a more than passing…
Are You Saving Time Or Just Leasing It?
We understand the Energizer Bunny approach that many small business owners have to life – just keep going and going, ticking items off your to…
What Content Marketers Could Learn From Zombies
Halloween’s here, and that means we’re surrounded by ghosts, ghouls and zombies. Zombies are especially popular lately, with legions of The Walking Dead fans gearing…
Is Managing Your Social Media Presence Eating Your Life?
“I wake up in the middle of the night sometimes,” a client recently told me, “freaking out that someone’s posted to our Facebook page and…
Join Me Tomorrow At the NY Business Expo!
Tomorrow’s a big day! It’s the New York Business Expo. Come to the Jacob Javits Convention Center for this day long event. This is the…
How Much Is Too Much? Determining The Ideal Word Count For Your Content Marketing
Creating informative blog posts, articles, reports and emails for your customers is one of the classic techniques of content marketing. The concept is simple. You’re…
Therapy Time: You Are Not Your Customer!
Okay, small business owners! It’s time for some tough love from the Tech Therapist. We’re just about to get into the holiday season – the…
Should Coupons Be Part of Your Holiday Marketing Strategy?
Digital coupons are among the most effective shopping incentives, a recent whitepaper by Forrester Consulting reports. Shoppers prefer coupons and coupon codes over other types…
Understanding Your Business Website: Responsive Design
What it is: Responsive design is the art and science of making sure your website looks great and functions flawlessly on desktop computers, laptops, smartphones…
Understanding Your Business Website: Data Capture
What it is: Data capture is the systemized recording of any information your customers choose to share with you, such as their names, email addresses,…
Understanding Your Business Website: Landing Pages
What it is: A landing page is a web page designed to be a visitor’s first point of contact with your company after that visitor…
Sweeping New Customers Under the Rug: The Trouble with Sweepstakes and Contests
The lure of sweepstakes and contests is strong. Not only are they shareable, meaning customers and potential customers spread the word about your brand, they…
The Columbus Conundrum: Company Culture & Columbus Day
Once upon a time, Columbus Day was considered a relatively simple holiday. School children cut out trios of paper ships, learning about the Nina, the…
Why Your Millennial Marketing Is Off Target
Do you have a marketing campaign designed specifically to reach your millennial customers? One campaign or approach simply isn’t enough, according to the market research…
In a Multi-Screen World, Email & Social Media Marketing Become Top Priorities
The scene: a family room near you. There’s a couple of parents, a teenager, a tweenager and a young child. The TV is on. What…