We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
How Much Will Your Customer Spend on an Engagement Ring…Really?
Nationwide, couples are demonstrating they’re willing to spend slightly more for an engagement ring. That’s according to this National Jeweler article, which shares insights based…
Shop Your Competition – From Your Smartphone
What if I told you spending just 15 minutes shopping your competition – on your smartphone – could make you a better marketer? It’s true….
Understanding Agnosticism: Platforms & Devices Don’t Matter As Much as They Used To
When you’re talking about building your jewelry brand online, a phrase you’ll hear a lot is agnosticism – customers are said to be platform agnostic,…
Does Buy Online, Pick Up in Store Really Work for the Retailer?
The 2014 holiday season was good to online retailers. EMarketer reports a 16% growth over the previous year; encouraging news in an environment where customer…
Jewelers: Is Going To Your Website Like Visiting Your Store?
I’ve just gotten back from a round of at several jewelry industry conventions and I have to share a story I heard from a retailer…
When Everything is a Headline, Nothing Is
People. We need to have a conversation about headlines. Some of you – and I’m guessing you don’t actually know who you are, yet –…
The Secret of Being the Must Have Brand? Help Your Retailers Sell You
If you’re part of the marketing or management team at Pandora, Alex & Ani, or other top jewelry brand, you don’t need to read this…
#WeddingWednesday: Using Hashtags to Promote Bridal Jewelry on Social Media
Hashtags are a social media convention in which the pound symbol (#) is used in front of a word or phrase in a post. Hashtags…
Marketing & Technology Got Married A Long Time Ago…Why Are You Forcing Them To Live Apart?
It’s thought experiment time! Pretend you’re about to revamp your business’ website. You know it’s time – you’ve had the same site for five years…
5 Essential Elements Every Jeweler’s Website Must Have
The single most important thing to understand about effectively marketing jewelry is that your website is the heart of your business. It must be well-designed,…
Net Neutrality: An Update for Small Business Owners
Remember last week when we discussed how the FCC was expected to finally vote on Net Neutrality? Well, the FCC did vote, and on February…
Live Long and Prosper: Marketing Lessons from Mr. Spock
Our entire team was incredibly saddened to learn of the passing of Leonard Nimoy. His work – especially his role as Spock on Star Trek…
Starting Over: Entrepreneurship After Life in the Corporate Trenches
So, our economy has changed. And one of the ways it has changed is it that there are many, many people once employed by large…
What Will Net Neutrality Mean For Your Business
As you may have heard, the FCC is about to vote on Net Neutrality. Many business owners are busy running their businesses, and so haven’t…
Facebook’s Relevance Scores: Why They Matter To You
If you’ve been checking the performance metrics associated with your Facebook advertising, you may have noticed a new number on the report. This is your…
Get More Out of Google+: New Display Ads & Pinned Posts
Of all the social media platforms, Google+ has been the one that has the hardest time finding its core group of users and making itself…
The Mobile CEO: Running Your Business From Your Phone
When Forbes quoted Coca-Cola general manger Ulrik Nehammer saying, “Today I run most of my business from my phone,” it led plenty of people who…
Life in the Age of Digital Podomancy
Many people are familiar with palmistry – that’s the art of foretelling the future by looking at the naturally occurring lines on the hands. But…