We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Sell Bridal Jewelry? 3 Social Media Stats That Will Blow Your Mind
Social media is incredibly important to today’s bride. Brides use social media before, during, and after their wedding day, using it to do everything from…
Push It Real Good: Google’s Latest Changes Aim To Make Websites More Like Apps
Normally, browser updates are the kind of event that are really of interest only to the tech contingent, particularly those who are responsible for making…
Will Customers Find Pandora’s Brand Extension Charming?
Pandora has achieved an enviable position as a dominant jewelry brand. Their name is nearly synonymous with bead-style charm bracelets, priced to appeal to the…
Save the Trees – Go Digital with Your Marketing!
Happy Earth Day! Today we celebrate the environment and take time to reflect on how we can keep the world a safe and healthy place…
It’s About Ethics in Jewelry Sales – No, Really
Where does gold come from? Sometimes gold comes from the Philippines, where young boys go out on a ramshackle raft equipped with a sub-sub-sub-standard air…
A Pretty Website Isn’t Enough: Marketing Your Business in a Mobile World
If you’ve ever heard me speak, you’ve heard me say the following words: “Your website is the heart of your business.” And that’s absolutely true….
It’s More Important Than Ever To Be Mobile Friendly: Here’s Why
Mobile technology is a big topic of conversation here, for several good reasons. More than 2/3 of all web traffic takes place via a mobile…
FINAL NOTICE: If Your Website’s Not Mobile Friendly, Say Goodbye to Your SEO Ranking!
April is full of very important deadlines. Of course we all know about April 15th being the day that your tax return needs to be…
Putting The Spotlight on Summer Looks: What’s Your Plan?
I know it seems strange to talk about summer fashions when spring is only just starting to arrive through much of the country, but the…
Think Pinterest is Just For Women? Think Again!
The conversation happening around Pinterest as a marketing platform is starting to change. For a long time, the hugely popular social media site, where users…
Ditch The Card: Mobile Loyalty Programs May Be The Next Big Thing
Last week, we talked about why mobile matters to the Must-Have Brand. This week, we’re going to continue with the mobile theme, focused on one…
Let’s Talk About Text Message Marketing
I’ve just gotten back from speaking at several jewelry industry conventions, where I was lucky enough to talk to plenty of retailers and brands. And…
Is Your Marketing Mix Actually Working?
Earlier this week, I met with the owner of a small chain of jewelry stores. Business has been good, but not great, and she wasn’t…
To Be The Must Have Jewelry Brand, Know Why Mobile Matters
Many more people go online using their smartphone or tablet computer than via a laptop or desktop computer. In fact, over 60% of all web…
Did You Know Your Business Is Just Like The NY Times?
The media world is about to undergo a major transformation, as Facebook begins to host content from some of the news industry’s largest, most respected…
How Does Your Website Look On Your Customer’s Smartphone?
As a jewelry retailer, your website is the heart of your business. It’s where potential customers look to discover the full range of your offerings,…
Facebook’s Latest Change Could Impact Your Page Likes
Don’t be surprised if you see the number of likes your Facebook page currently has decreasing sometime in the next few weeks. Facebook has announced…
Is Your Website Really Mobile Friendly?
Over 60% of all web traffic occurs on a mobile device, such as a smartphone or tablet. It’s incredibly important to be sure your website…