We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Understanding Video As A Marketing Tool
We all know that Google is the biggest search engine in the world. But do you know what the second biggest search engine is? It’s…
Mobile to Help Taco Bell Put the Fast in Fast Food
Taco Bell is no stranger to our blog, and though they’ve had their share of blunders, generally we’re pointing out their ingenious uses of tech….
The Social Media Majority
We’ve long since touted the importance of social media for small and medium sized businesses, and now we have even more reason to sing its…
Love Takes Time… And So Does Digital Marketing
Happy Valentine’s Day! Though we’ve all had dreams of love at first site, many of us learned the hard way that love takes time to…
Show, Don’t Tell: This is How It’s Done, Folks!
Here’s a piece of writing advice familiar to any aspiring novelist: Show, Don’t Tell. It’s simply better storytelling – more persuasive & compelling – to…
You Don’t Know What You’ve Got Until It’s Gone: Lessons from Flappy Bird
There are two types of people in the world right now: those people who didn’t know a single thing about Flappy Bird until the announcement…
Olympic Inspired Digital Marketing Problems
As the world watches the Sochi Winter Olympics unfold, the audience is just as interested in the mayhem and mishaps behind the scenes as they…
Focused or Foolish? An Olympic Lesson
As you may have heard, the world’s most famous snowboarder, Shaun White, announced that he was withdrawing from the first ever Slopestyle competition. He’d made…
What You DON’T Do Matters
CVS, one of the nation’s largest drug store chains, announced that starting October 1, it would no longer sell tobacco products. The official reason given…
Open Me. Read Me. Getting Noticed in a Crowded Inbox
How many emails do you get every day? The Radicati Group, a technology market research firm, reports that a typical person will see 105 messages…
Building Blocks: How GoldieBlox Went from Kickstarter to the Super Bowl
If you were paying close attention to the big game this Sunday (though we couldn’t fault you for dozing off) you may have noticed a…
LinkedIn Company Pages: Additional Features for Better Connecting
Today more and more of my clients who focus on business-to-business marketing are starting to really value LinkedIn. The platform is a great tool for…
Are You Suffering from Social Media Fatigue Syndrome?
One of my favorite parts of my job is speaking to business owners about the latest changes in digital marketing. For me, it’s very exciting…
No Snow Tires: What the Atlanta Ice Disaster Teaches Us About Technology
As you may have heard, they’re having a problem with ice down in Atlanta. There’s been a massive traffic snarl, with thousands of abandoned cars….
When Weird Works: Showing Off Your Lighter Side
Recently, Entrepreneur posted a story on Denny’s and how their “Weirdness Wins the Social Media Game.” This got us thinking, why aren’t more small businesses…
Social Media: More Like Broadcast TV Than You Might Think
Do you remember when there were just 3 major TV channels – ABC, NBC & CBS? I don’t. Like many of you, I grew up…
Marketing Lessons from Mom: Be You!
It’s funny how you can remember things so clearly from your childhood. I remember being in 7th grade and begging my mom for a pair…
Get the Skinny on Thin Content
We’ve all heard the phrase “Thin is in.” That may be true on the runway, but on your website – not so much. Too many…