We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
What Are You Doing For Valentine’s Day?
Valentine’s Day is right around the corner. For some industries, Valentine’s Day is a huge deal. If you’re a florist, a jeweler, or a purveyor…
Snow Day: How Rotten Weather Presents an Opportunity For E-Commerce
Here we go again, folks! Once more, the winter weather has had a real impact on much of the country, as everybody’s best friend –…
4 Tips to Take Facebook Advertising Further
Facebook has been really making some changes to their advertising tool lately. Here are a few tips to help you adapt and leverage the power…
The Social Bowl: Leveraging the Super Bowl on Social Media
Super Bowl XLVIII is still over a week away, but that hasn’t stopped brands like Axe from releasing their advertisements already. They’re taking advantage of…
Have Your Customers Cut the Cord?
Here’s a question for you: What’s the one item that a 28 year old person – male or female – is likely NOT to have…
Boost Your Tech Confidence Levels To Save Your Business Money
As you can imagine, being the Tech Therapist, I’m very fond of technology. So much creativity and innovation has gone into designing powerful tools that…
The Search is Over: Examining the Connections Between SEM & Social Media
It is in human nature to seek clearly defined objects, theories and principles that can be clearly classified and categorized, creating black and white boundaries…
Who Takes Care of Your Website? Know Your Tech Team
There are certain inevitabilities in an entrepreneur’s life. If you have a business, at this point it’s inevitable that that business has a website. And…
The 8 Steps in Joining a New Social Network
We tend to discuss social media from the small business standpoint, but we get just as excited about joining these platforms as users as well….
Today’s Trend, Tomorrow’s Reality
Why Paying Attention to the Consumer Electronics Show is a Smart Move For Business Owners Right now, as we speak, tech-lovers and legions of roving…
Like it Or Not Tech Is Getting Intimate
Technology is getting more personal each day, with 63% of users between 18 and 29 sleeping with a mobile device in their bed, and wearable…
Stop Talking About Change – Just Do It
Sometimes I think that Nike owes every business owner on the planet an apology. Their tag line, “Just do it!” is great motivation when it…
Staying Productive In the Snow
We all remember that glorious feeling of excitement from our childhood brought on anytime the weatherman called for snow. The possibility that school would be…
Refreshing Your Digital Marketing Plan for 2014
One of the best things about the New Year is it presents us with an opportunity to review our performance and make improvements where necessary….
Analyzing Your Marketing Efforts for 2014
We know, we know – it seems like everybody and their best friend quotes Benjamin Franklin – but that might be because the guy knew…
The 3 New Year’s Digital Marketing Resolutions Every Business Owner Needs to Make
Happy New Year’s! Welcome to 2014! We love the beginning of the year: it’s a time rich with promise and opportunity. The possibility exists to…
Social Media Round-Up: 2013 Edition
This year brought with it countless changes around the web and social media was no exception. We reported on the updates across all social platforms…
Looks Attract, but They Don’t Keep
Growing up, I would wonder why some people were paired with other people. There were definitely couples who didn’t ‘match’: one partner was exceptionally good-looking…