We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Forgiveness Can Be Way More Expensive Than Permission: Celebrities & Your Marketing
A recent court decision can have a significant impact on the way you use celebrity names or images in your marketing efforts. Richard Young and…
Facebook’s Falling Apart…Or Is It?
This morning, the New York Times had a fairly extensive interview with Mark Zuckerberg, the founder of Facebook. It’s a good look at the many…
Work Smarter, Not Harder, with Your Digital Marketing
Though our role is to teach our clients how best to use digital marketing tools to support their businesses and implement strategies to do so,…
When Less is More: Copywriting That Works
More and more people are using smartphones and tablets when they visit your website. The move to smaller screens has a profound impact on the…
Getting Physical: Supporting Your Digital Presence in Your Physical Location
Social media was created to support your brick-and-mortar business in the digital realm, but in a time when the lines are blurred between the physical…
If Your Business Depends on Independent Retailers Selling Your Product, Read This
Hey, brand managers and manufacturers? I’m talking to you. It’s time we have a talk about why your products just aren’t selling as well as…
Critical Thinking: Your Most Valuable Marketing Skill
This morning, I was reading an article in Entrepreneur Magazine. It’s all about color theory – a fascinating area of study, really; delving into the…
When Mobile Marketing Matters Most
The best sales person your business has ever had may be your customers’ smartphone. Mobile marketing has proven to be uniquely effective at shepherding site…
The SEO Balancing Act
Some days SEO seems more art than science. Google’s algorithms change so frequently and their team gives webmasters what is often vague advice regarding complying…
Experience Sells, Catalogs Don’t: Effective Online Selling
Let’s talk about the real situation in digital marketing today. Every business has a website. Almost every business has a social media presence. Yet not…
Mobile Marketing Reaches Luxury Buyers
Today, I’ve got the great privilege of presenting at the SMART Jewelry Show in Chicago. Here are some of the highlights of the eye-opening information…
Give Your Digital Marketing a Good Spring Cleaning
Spring is a transitional period for all of us; a time to get rid of our clutter, clear away the cobwebs and dust that might…
Is Your Content Killing Your Success?
On Monday, we talked about positioning, which is the art of knowing what you want to achieve professionally and the steps you’re going to take…
The Value in Being an April Fool
April Fool’s Day is one of the most divisive holidays out there. Some people absolutely adore April Fool’s Day – they’re out there carefully constructing…
Positioning Yourself on Social Media
Last Thursday, March 27th, I had the great opportunity to be seminar leader at Destination U, a very dynamic event created and hosted by The…
Perfectionism = Procrastination = Bad Digital Marketing
Today I want to talk about one of the small business owner’s biggest problems: procrastination. We all put things off to do later – it’s…
You Can’t Trust the Tools: The Importance of Human Touch in Social Media
Managing your social media is a time consuming task. Curating content to disseminate to your followers, drafting posts that not only engage your fans, but…
Seeing Red: SEO Red Flags & How to Spot Them
With SEO standards evolving on an almost weekly basis, it can be tough to keep up, let alone to discern the companies who are complying…