We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
It’s Not What You Say, It’s How You Say It: Understanding Copywriting
Once upon a time, there were two Buddhist monks who loved to smoke. They were passionate smokers, stealing any chance they could to enjoy a…
The Silver Screen and the Second Screen
As technology becomes more widespread, our attention spans are only getting shorter. The simple act of watching TV is punctuated by social media, online shopping,…
Is Data-Driven Marketing Only For Big Companies?
Wal-Mart has become the world’s largest retailer in part because they know more about their customers than anyone else. Their just-in-time inventory system – which…
Clothes Make The Man…But Not In The Way You Might Think
This morning’s Wall Street Times has a fascinating article about the way the clothes we wear impacts how others see us. Some of the information…
The Social Media Comfort Zone
Think back to when you were in school. It’s likely that you had a subject or a few subjects that you loved and excelled in…
How’s Your Business Bedside Manner?
No matter what business you’re in, there will be a time when you have to tell your customer something they don’t want to hear. Maybe…
Be Our Guest? Changes in Guest Blogging Standards
Guest blogging, like many SEO techniques, has gone from a practice that once helped boosted Google rankings to one that will have the exact opposite…
Words Matter: Sheryl Sandberg’s #BanBossy Campaign
I grew up in a family where you could say almost anything. The one thing you couldn’t say – at least without hearing about it…
Linking Up: Sending Mass LinkedIn Messages
NOTE 2016- This feature is no longer available on Linkedin! One of the biggest benefits we’ve garnered from modern technology is the ability to send…
Social Media: A Great Source of Brand-Building Testimonials
When business owners and entrepreneurs talk about social media, the focus tends to be, almost exclusively, on how they can use Facebook, Twitter, Pinterest and…
Link Building vs Link Earning: An SEO’s Guide
In a time when “Quality Content” is touted as the prevailing factor contributing to SEM, many webmasters have become frustrated at the lack of tangible,…
Snapchat U: A Guide to Reaching College Students
It’s no secret that college students are addicted to technology, some even going so far as to sleep with their smartphones. Photo sharing app Snapchat…
Are You Listening To Your Customers on Social Media?
Home Depot is interesting right now. While most retailers do the lion’s share of their selling in the period between Thanksgiving and Christmas, Home Depot’s…
Is Your Digital Presence a Barrier to Bank Funding?
Bonnie was running a small, fairly successful retail shop in a destination location. She sold t-shirts, novelty souvenirs, bumper stickers – everything you’d want to…
Is Email Really Dead? Facebook Thinks So, But We’re Not So Sure
Facebook, as you may have heard, recently bought the messaging app WhatsApp. Shortly after making this $16 billion deal, Facebook announced it was discontinuing its…
What’s In A Name? Everything Important
What’s in a name? That which we call a rose by any other name would smell as sweet. Shakespeare was an amazing writer. But when…
Everything You Ever Wanted To Know About Favicons
Just when you thought you knew almost everything you needed to know about your small business website, along comes another new term to master. Well,…
Confusion = No Business
I often have the opportunity to work on projects with outside partners and right now I am working on a project with Lori & Steve…