We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Email Marketing Mishaps: Shutterfly’s Baby Blunder
Last week, the photo printing company Shutterfly sent out a mass email congratulating customers on their new babies. The problem? The campaign went to “a…
Don’t Be a Data Dunce
Why aren’t small companies as successful as big brands? One very common answer to this question has to do with the resources available to the…
Your Marketing Team is a Sounding Board, Not a Brick Wall
There is a clear difference in working with a full service marketing team and working with a purely design and development team. The former helps…
Do We Have The Right To Be Forgotten?
Earlier this week, the European Union’s highest court ruled that Google must, upon request, remove links to personal information that may be outdated or inaccurate….
LinkedIn’s Content Marketing Score: A New Tool for B2B Brands
Do you know the old saying, “Half of my advertising works, I’m just not sure which half?” That saying may no longer apply in the…
Social Media Sins: My Top 7 Pet Peeves
Working in digital marketing has all but ruined me for casually browsing my News Feed without inciting some sort of reaction, from mild irritation to…
Evernote Makes Networking Easier: Here’s What You Need To Know
We’re big Evernote fans here at Technology Therapy Group. As a cloud-based note-keeping platform, Evernote has no match. It’s easy to keep your notes organized…
Obstacles Build Teams and Ideas
On Saturday May 3rd, Technology Therapy team members came together to compete in an Obstacle Course Race. These races, which test speed and agility, are…
Why Doesn’t Anyone Ever Write About My Business?
Imagine yourself sitting in a small town café. It’s the type of place where locals gather for some friendly conversation over breakfast before starting the…
Mother’s Day is May 11th. Is Your Digital Marketing Plan in Place?
Mother’s Day is what I like to call a stealth holiday. It kind of sneaks up on you when you’re not looking, resulting in a…
Keeping Your Company’s Message Afloat in a Tidal Wave of Information
The weather’s been horrific lately. Up here in the Northeast, we’re having some flooding – fairly significant in areas, to the point that some roads…
Google+: A Necessary Evil
I have a confession. I don’t use personally Google+. Yes, I have an account – I was forced to create one when I signed up…
Slamming The Door In The Customer’s Face
Unlike the rest of the Technology Therapy Group team, I am not a fashionista. I can go days, weeks, months – even years! – without…
It’s All About Perspective
For many in the US, this winter felt brutal. Snow that only seemed to pile up further, day after day spent shoveling driveways, convinced that…
Facebook Changes Puts New Emphasis on Original Content
Facebook’s latest announced series of changes means it’s more important than ever for small business owners to create and share their own engaging content rather…
Manners Matter: Social Media is Surprisingly Like Real Life
Imagine the following: You’re walking along, having a conversation with one of your best friends about horses. She has things to say about horses, you…
Is Google Glass A Flop? Do You Need To Care?
Have you been eager to get your hands on the new Google Glass? You might want to keep your money in your pocket, according to…
When Social Media Culture Detracts from Real Life Experiences
There are a whole host of advantages to social media: it gives us a means to connect with our friends, even when they are clear…