We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
A Single Point of Contact: The Secret of Managing Complex Marketing Teams
The Technology Therapy Group is a full service marketing agency, but that doesn’t mean that all of our clients use us for all of their…
Event(ually)?…. Promoting Your Events with Digital Marketing
A trend that we’ve noticed among small business owners is the tendency to hold off on promoting events via social media, email marketing, and supportive…
More Sales? There’s an App for That — Maybe.
Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned…
The Power of the Invitation
Have you heard of Ello yet? It’s one of the newest social media platforms, touted as the Facebook killer; no ads, privacy respecting, socially empowering…
Leading Them On: What Qualifies as a Digital Marketing Lead?
All too often in the digital world if business owners can’t see the direct path from a digital marketing message to sales thy are quick…
4 Ways to Encourage Your Customer to Talk About You on Social Media
We all want our customers to talk about us on social media, but how exactly do those conversations start? It turns out that the brands…
Digital Marketing Lessons: What To Do When Your Customers Get Bent Out of Shape
Every time Apple releases a new iPhone, it makes headlines. That’s nothing new. It’s also not unusual for the legions of Apple fans to find…
Don’t Let The Stars Get In Your Eyes: Understanding The Cultural Implications of Your Marketing Choices
When you’re working hard on building your business, it can consume all of your attention. All you think about is what you can do to…
Measuring Digital Effectiveness without E-Commerce? It’s Possible!
Analyzing the effectiveness of your digital presence is made easy when sales are made solely through your website. However, if e-commerce isn’t a part of…
New Domain Name Extensions Are Here: Do You Need One?
When you look at your business’s website address, the .com, .net, or .org that follows your company’s name is known as the gTLD. gTLD stands…
Ready to Feel Even More “Yelpless”? Congress Moves to Protect Consumers from You
Two Congressmen, Eric Swalwell and Brad Sherman, both from California, have just introduced legislation designed to prevent businesses from taking retaliatory measures against consumers who…
Are You Making the Most of Your Digital Marketing Agency?
We’ve all heard the phrase, “If it ‘aint broke, don’t fix it.” And to some extent, we agree. If you’re happy with the work your…
Getting Profits Out of Pinterest: The Analytics You Need To Be Looking At
Pinterest is, in the words of NY Mag, eating its competitors alive. The fast growing social media platform caters to older women – generally a…
Surprise Surprise! Social Media Advertising Really Does Work – If You Do It Right
I have to say I’m feeling pretty good at having the advice we give Technology Therapy Group clients completely vindicated by this eMarketer report which…
Twouble Ahead? Twitter May Be Changing How Users See Content
If you’ve been using social media to market your business, you’re likely already aware how Facebook uses a complex algorithm to control what content users…
Our Top 8 Underrated Search Ranking Factors
When we think of factors that lead to high search rankings in Google, things like keywords, click-through rates, and meta data, but there are a…
Social Media Mistakes Your Restaurant is Bringing to the Table
In today’s world, social media is an important tool for all businesses, but for restaurants it is a vital component of your overall marketing and…
On Social Media, Nobody Can Hear You Joking
Out in Colorado, a clerk at a liquor store war-whooped at a Native American customer. When she complained, she was told she should have a…