We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Is Focusing on Bridal Bad For Your Business?
Once upon a time, selling bridal jewelry was one of the easiest choices a jewelry retailer could make. After all, everyone gets married eventually…right? And…
Help Your Partner Retailers Sell More: Understanding Demographic Information
This week, we’ve been talking to jewelry retailers about re-thinking the bridal jewelry marketplace with an increased emphasis on reaching out to the Baby Boomer…
The GIFs are Coming! The GIFs are Coming! Get Ready for Facebook’s Next Big Change
Facebook has announced that it will now support animated GIFs. Animated GIFs are moving images that loop, repeating themselves over and over again. Chances are…
Pinterest Becomes Even More Powerful with Launch of Buyable Pins
Pinterest has rapidly become many retailer’s favorite social media site. Pinterest users spend hours on the social media platform, collecting and arranging images of their…
3 Ways to Help Your Partner Retailers Expand Their Reach on Facebook
Social media is a hugely important marketing tool for both your brand and the partner retailers you do business with. Facebook continues to be the…
Expanding Your Social Media Reach: Strengthening Local Connections
Facebook has been a major source of frustration lately for many jewelry retailers. The social media giant has adjusted its algorithms in such a way…
Is Your Facebook Reach Making You Furious? Here’s What To Do About It
If your Facebook reach has been floundering, we’ve got some good news: it’s not just you. Facebook has made several changes that significantly diminish the…
Understanding How Mobile, Search & Social Work Together Will Help You Build Your Business
We’ve reached an important tipping point in the digital marketing world. More than half of all searches now take place via a mobile device, as…
Are Retargeting Ads The Engagement Ring Brand’s Best Friend — Or Worst Nightmare?
Not everyone knows the term “retargeting ads” but practically everyone’s seen them in action. After you visit a website – let’s use Ed’s Eggrolls for…
Understanding Pinterest’s Real Power: Most Pinners Make Purchases
Pinterest is five years old. In that half-decade, the image collection and curation social media site has grown at breathtaking speed; currently there over 70…
4 Questions You Need to Ask Your Partner Retailers 4 Times Every Year
One of the keys of effective jewelry brand building is open, ongoing communication between the brand and the partner retailers who sell its product to…
Change Is A Good Thing – Even Where Social Media is Concerned!
Just this week, I was having a great conversation with a client about the love they’re getting on Tumblr from their customers. Their customer base…
Are You Talking To Your Vendors Enough?
Jewelry retailers tend to be a very independent bunch of people. They try to do everything on their own However, the vendors and designers you…
Leadership Changes & New Features May Make Klout Relevant
Klout has always occupied a strange place in the social media universe. Rather than presenting itself as the stereotypical social network, Klout was all about…
Google+’s New Collection Feature: Helpful for Engagement Ring Sales?
Of all the social media networks, Google+ may be the one that has had the hardest time making itself relevant to the jewelry industry. Up…
Google+ Latest Changes Makes Platform More Pinterest-Like
Poor Google+. Of all the social media networks, it’s had the hardest time gaining traction, and there have been repeated reports of an impending demise….
Facebook Is Not Nearly Enough: Digital Marketing on a Global Level
Taking your jewelry brand from the national level to the point where your name is known all around the world is a complex undertaking. One…
Better Safe Than Sorry? Not If You’re Trying to Connect With Millennial Customers
In reviewing Micah Solomon’s excellent Forbes article, “2015 Is The Year of the Millennial,” I came across this bit that I’d like to share with…