We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Cyber Monday Proves the Importance of Mobile
We’ve been preaching the importance of mobile technology for some time now and the results of this year’s Cyber Monday only serve to solidify our…
Holiday Gift Guide from Technology Therapy
We have the pleasure of working with some of the most dedicated and hardworking small and medium sized businesses all year round, but it is…
Small Business Saturday: It Matters Online Too!
Saturday, November 30th has been designated as Small Business Saturday, a time for shoppers to pass by the big box and chain businesses and choose…
Happy Thanksgiving from Technology Therapy!
Happy Thanksgiving! The Technology Therapy Group would like to wish each and every one of you a joyous Thanksgiving Day. This special holiday gives us…
Sexy Stats to Set You Straight
There is nothing more exciting to me as a marketer than understanding the intimate details about my audience. That’s right, I like knowing as much…
4 Fantastic Ways Tech Can Make Your Black Friday Better
Some people love Black Friday. These super-shoppers begin planning their holiday gift-gathering extravaganza weeks in advance, planning out what stores they’re going to go to…
Oh the Places You’ll Go – And Pin!
Last week Pinterest announced yet another new type of pin: the Place Pin. Their goal with these new pins is to make creating travel inspiration…
The 10 Stages of a Google Algorithm Change
As told by The Hunger Games We’ve all been there. Google announces an update and we’re crippled with fear, not unlike a Tribute in the…
Do You Need A New Website?
There’s nothing that strikes fear into the heart of a small business owner like the suggestion that it might be time to re-do the website….
Are You Adapting to Digital Change?
The world is growing more wired by the minute. Surely you’ve noticed how your customers are using their smartphones. Apps are being developed and launched…
Don’t Be Afraid of Adjectives: Copy Writing That Works
Small business owners face a unique challenge when it comes to creating copy for their websites. The language on your site needs to serve at…
Mom Always Taught Me: Being Beautiful Takes Work
On Saturday evening I was talking to friend of mine about clothes and fashion. I found myself sharing the advice my mom used to tell…
SEO is a Marathon, Not a Sprint
All too often business owners assume that after two months of working with an SEO team, their business will be on the first page of…
Selfies: A Social Media Marketing Tool You Should Know About
It’s not news that social media is a heavily image-driven phenomenon. Facebook’s recent reconfiguration made pictures larger and more prominent. Twitter streams now have photos…
The 4 C’s of Marketing
Marketing to me has never been an exact science, but there are certain ingredients that make up successful marketing plans and strategies. Here are the…
Think Outside the Blog
As more and more companies join social media platforms it becomes increasingly difficult to stand out. Couple that with the fact that Google is putting…
Building a Social Tribe for Your Organization
On Thursday November 7th I was a guest speaker for AFP Westchester’s National Philanthropy Day Conference, a fabulous event for Nonprofits. I was excited to…
#Sales: What Small Business Owners Need To Know About Twitter Chats
If you’re a small business owner who has been wondering how to make Twitter a more effective marketing tool, you want to know about Twitter…