We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Are You and Your Team Speaking the Same Language?
All too often, issues arise in business not due to incompetence but rather to misunderstandings. These misunderstandings, though generally not catastrophic, lead to wasted time…
A Guide to Pinterest’s Guided Search
While some social media platforms – cough Facebook cough – are famous for making changes that negatively impact businesses in the name of improving the…
Business Lesson from Dad – Pay Peanuts, Get Monkeys
Father’s Day is this weekend. I was thinking about my Dad and the great advice he’s given me over the years. Like me, Dad’s a…
Getting Help with Yelp: How To Talk to Your Customers About Reviews
As a business owner, it’s pretty likely you have an ambiguous relationship with Yelp. The super-popular review site is a great way to drive sales…
Panda 4.0: A Reminder for SEO Lessons that Bear Repeating
Google rolled out yet another Panda update, known has Panda 4.0, at the end of May, affecting up to 7.5% of search queries – which…
Just Because You Can Do Something Doesn’t Mean You Should: On Brand Extensions
One of the neat things about owning a thriving business is that the better your company does, more and more opportunities become available to you….
Understanding the Latest Facebook Business Page Changes
Once again, Facebook has changed the page layout. If there’s one thing we can always count on, it’s that Facebook will keep changing things. As…
The 5 PR Essentials Every Small Business Needs
Having your business written about in the newspaper, magazines or online, or featured on a popular TV or radio show is the one of the…
Is Facebook Forcing Small Business Owners To Buy Advertising?
Have you heard about the Facebook Fit sessions yet? These educational seminars are marketed as a training opportunity to learn how to raise your company’s…
Don’t Get Hung Up on Mock Ups
The process of building a custom website can be a lengthy one, depending on the complexity of the site functions. However, there is one step…
The Human Touch Matters: What NPR’s Twitter Experiment Means for Small Business
Automation can be a beautiful thing for the small business owners. When it’s possible for technology to take over time-consuming, repetitive tasks, personnel are freed…
Follow the Rainbow: Reading Rainbow is a Leader in Kickstarter Success
I have fond memories of watching Reading Rainbow as a child, tuning into PBS to see the latest books LeVar Burton and his team of…
Where is That Pesky SEO On-Switch?
There’s one common frustration that unites all small business owners, no matter what industry you’re in: the customer who just doesn’t get it. It could…
Taking Control of Your Digital Marketing Goals
At this point it’s been almost five months since you set you created your digital marketing plan and set your goals for 2014. Even if…
On This Memorial Day
The Technology Therapy Group offices will be closed today as we commemorate Memorial Day. We would like to take this moment to give thanks for…
Copy? Who Needs Copy?
McDonald’s is rolling out a new advertising campaign. It’s very, very simple: 6 of their main menu items appear as icon-style illustrations, with no copy…
eBay Security Breach Creates Issues for Small Business Owners
If you’re one of eBay’s 112 million customers, later today, you’ll likely receive an email asking you to change your password. That’s because the auction…
Smiles Sell…So Why Don’t We See More Of Them On Social Media?
Let’s take a walk down memory lane and revisit Selling Skills 101. What’s the first thing salespeople are taught? SMILE AT THE CUSTOMER. There’s a…