We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Private Recommendations: A New Social Media Marketing Tool?
Netflix, not being content with changing how the nation watches TV, is rolling out a new feature that will really be must-see viewing for business…
Facebook’s Latest Changes Put Your Website in the Spotlight
Facebook has changed, yet again, the way they determine which of your business’ posts show up in your followers’ News Feeds and which ones are…
iInsecure: What Can Hackers Get From Your iCloud?
If you’re a celebrity watcher, chances are that you already know that some evil hackers have made it possible to get quite an eyeful of…
Back to School for Small Business Owners
It’s that time of year again. Backpacks have been filled with supplies, classrooms have been decorated, and buses are – or soon will be –…
Interested in Attracting Local Business? 3 Digital Marketing Tactics You Need To Be Using
If your business’ bottom line is dependent on attracting customers from within your own community, there are certain digital marketing tactics you need to be…
Become A Sea Monkey Scientist: An Illustration of Extending the Brand Experience
On the probably completely correct suspicion that you haven’t purchased Sea Monkeys lately, I want to bring you up to speed on what comes in…
Should Contests Be Part of Your Social Media Strategy?
If you really want to get a bunch of small business owners talking, ask them what they think about contests as a marketing strategy. Some…
Marketing & Moving? More Similar Than You Realize
As I am currently in the midst of my third move in as many years, I am admittedly finding it difficult to tear my brain…
On the Subject of Subject Lines
I’ve just read some interesting research about the best and worst possible words you can use in your email marketing subject lines, but before we…
Falling into Step with Your Autumn Marketing
September is right around the corner, and you know what that means. If you haven’t done so already, now is the time to sit down…
A Website’s Work Is Never Done
Creating a website is a very different process than writing a book. Unlike an author, a business owner never gets to write those satisfying words,…
Facebook Puts a Stop to Like Gating
As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will…
Could a 17 Pound Catalog Be Worth Its Weight in Gold?
Pop quiz: when was the last time the words “Restoration Hardware” crossed your mind? For most of us, the answer would probably be not lately…
Pinterest: Beautifully Coming Into Its Own as a Marketing Tool
For a very long time, Facebook and Twitter have been the two most important social media platforms for many small business owners. Now, however, Pinterest…
Always On: Marketing Your Small Business in a World Where No One Unplugs…Ever.
The fine folks over at CivicScience have just released the results of their research on American’s technology usage habits. It turns out that over 40%…
From the Runway to the Website: Fashion’s Impact on Digital Marketing
Of all of the publications that you might expect a web design and development team to be reading, fashion trend reports might not necessarily top…
A Time To Laugh, A Time To Cry – And It All Takes Place on Social Media
What did you do when you heard the news that Robin Williams died? For many people, the answer to that question was turn to social…
Scroll On: Why Scrolling is the New Normal
If you jumped on the web bandwagon early for your business, you’re probably familiar with the phrase “above the fold.” This is the idea that…