We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
The Hipster Hamburglar Was a Social Media Hit – and a Sales Flop
Bloomberg Business recently ran an article detailing how McDonald’s re-introduction of the Hamburglar character – now stylish and bearded, rather than cartoonish and creepy –…
She’s Using Her Smartphone In Your Store…Are You Steamed or Thrilled?
Picture this for a moment: you’re having a sales event featuring one of your favorite designers. There’s a nice sized crowd, people seem like they’re…
Help Your Partner Retailers with a Back to School Boost
Back to school season is on the horizon, and that means you’ve got an opportunity to help your partner retailers connect with the legions of…
Gathering Days: How To Get Over a Creative Slump
Running a business requires constant creativity. You’re always having to come up with ideas: sales campaigns, interesting events, and attention grabbing messaging don’t just spontaneously…
Sharing Is Caring: Six Super Ways to Get Your Customers to Spread The Word About Your Business
One of the great things about doing business in the social media age is that customers are invested in helping the brands they love the…
Think Outside the Store: Building and Leveraging Strategic Partnerships for Your Promotions
Creating and executing successful in-store promotions is no easy feat. Coming up with a novel and engaging idea is only half the battle, and a…
Twitter Users Love Breaking News: What This Means for Your Business
Choosing which social media platforms present the best opportunity for you to connect with your customer can be tough. To make a smart choice, you…
Quid Pro Quo Isn’t Quite What It Used To Be: User Generated Content & Your Brand
Doritos is the current undisputed king of user generated content. For nine years now, they’ve been running an annual contest, inviting their fans from all…
NASA’s Pluto Pics Reveal The Power of the Sneak Peek
It took nine years for the New Horizon spacecraft to reach Pluto – and far less than an hour for NASA to demonstrate the power…
Are You Making The Most of Your In-Store Events?
One of the things we hear all the time is how hard it is for the brick and mortar jeweler to compete with the online…
How Big Is Your Neighborhood?
For a vast majority of businesses, the local marketplace really matters. Retailers, restauranteurs, and service providers know there’s a limit on how far customers will…
The Head’s Up Challenge: How To Keep Up With Social Media’s Constant Changes
Social media is like a river. It’s never exactly the same twice, and every time you step in it, something will have changed. In the…
More Than Words: It’s Time To Talk About Emojis
Over the course of the past few years, emojis have made their way from cute keyboard tricks used as shorthand by net-savvy youngsters to a…
The Five Second Challenge: Creating Videos That Don’t Get Skipped
Video content is such an essential part of today’s marketing mix. People enjoy video content and consume it heavily, whether that’s through social media, YouTube,…
Execution Isn’t Everything: The Value of Being Real on Social Media
Digital marketing, particularly when social media’s part of the mix, requires a lot of content. Fresh graphics, photos, and videos are needed regularly. While it’s…
She Buys Her Own Diamonds: Connecting With the Self-Purchasing Customer
Recently, I was talking with one of the jewelry retailers that we work with about their annual sales event. They sold several big-ticket items during…
It’s Not The Size That Matters
Remember when Facebook decided it was all about the images, and started prioritizing posts that had large images over posts that didn’t? The change was…
Mobile’s Changing Everything – And Not In The Way You Might Think
Just this morning, I watched one woman, deeply engrossed with her smartphone, walk directly into another woman who was doing the same thing. The collision…