We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Finding Balance: Digital & Traditional Marketing Synergy
Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services…
Display Ads vs. Search Ads: What’s the Difference?
Thinking about running digital ads for your startup or small business? There’s a lot going on in the world of digital advertising, so it’s normal…
How to Capture Leads on Your Website
“Attract and convert! Attract and convert!” You’ve heard the buzz phrase more times than you can count— but do you know how to bring in…
Amazon Ads: What You Need to Know
Online spending represented 21.3% of total retail sales in 2020, according to estimates. Amazon accounted for nearly one-third of all eCommerce in the United States.*…
Content is King, Communication is Emperor: The 4 C’s of Digital Communication
Key Takeaways: – Communicating with customers and clients online presents complications. – When planning your digital content, make sure you follow these 4 C’s of…
These are the Trends Pinterest Pros Predict for 2021
This year’s Pinterest Predicts report is out, along with all the trends Pinterest pros expect to see as 2021 continues to unfold. Whether you plan…
Digital Marketing Skills You Need This Year: Key Platform Pivots & Channel Changes for 2021
Just as life “as we knew it” shifted and changed in 2020, so did many of the mediums we use to promote our businesses and…
It’s Okay to Ask for Help When Marketing Your Small Business Yourself
Did you decide to dive into managing your small business’s marketing efforts in 2020 or 2021? If so, you’re not alone. According to Fundera’s Small…
It’s All Fun & Games: Gamifying Your Engagement
Using games and quizzes can be a great way to engage your customers. Whether it’s for a holiday, part of a promotion, or just because,…
Falling in Love with Digital Advertising
The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best…
That’s the Way the Third-Party Cookies Crumble: Navigating Your Digital Ads in A Cookie-less World
“As an advertising industry, we’ve done a very poor job of communicating to the end-user as to why we’re tracking them, and why this is…
It’s Time to Audit & Review Your 2020 Performance
I think most will agree that 2020 has taken us all for one wild ride. As the year comes to a close, I can’t stress…
Are Premium Plugins Worth It for WordPress?
Updated January 2021. WordPress powered 35% of the Internet – approximately 455,000,000 websites – in 2020, and for good reason: the user-friendly interface, coupled with…
Social Listening: What is It & How Can It Help My Business?
Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get…
2021 Marketing Strategy Insights: TikTok for Business
Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners—…
Boost SMB Revenue this Holiday Season with Facebook’s Paid Online Events Tool
Discover the paid online events tool that’s helping small businesses thrive amidst the COVID crisis. In our previous blog post, we discussed three ways to…
3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season
Originally Published in November 2020. Updated October 2021. Key Takeaways: – Holiday shopping habits and plans have changed once again. – With buyers planning to…
Digital Reputation Management: How to Address Negativity Online
Updated August 2021. For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we…