We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Local Search Still Matters in an Online-Shopping World
It’s no news that the global pandemic of 2020 accelerated the adoption of digital technologies by a landslide. A McKinsey Global Survey shows companies have…
Return to Normal vs. The New Normal: SMBs Embracing Change
Though 2020 was a brutal year for all of us, it was also incredibly eye-opening. It forced us to slow down, to reassess, and to…
The Amazon Effect: Get with It or Get Lost in eCommerce
E-commerce has become an integral element of the global retail system in recent years. Like many other businesses, the retail sector has changed dramatically since…
Your Blog Is Worth It
There’s a reason why Digital Marketing guru Neil Patel recently dedicated an entire article to reaffirming content as king, and why Hubspot calls content marketing…
How Does the Facebook Ad Review Process Work?
Facebook recently released information on the inner workings of its ad review process to be more transparent with its users. Keep reading to learn the…
Here’s What SMB Owners Should Expect to Spend in Their First Year
Starting a small business can be costly: time, money, your sense of security. But hey— you’ve got a dream; now it’s time to plan your…
Do Your Socials Match Your Brand?
A big part of building your brand online is creating a consistent, reliable presence that your customers can recognize on all digital platforms. Looking to…
Dad’s Day for the Digitally Dynamic Business Owner
As we gear up to celebrate the father figures in our lives this Father’s Day, there are a few interesting things happening. Here are some…
4 Data-Driven Tools Every SMB Needs
Does data inform your marketing strategy? It should! Learn from your data to create better content using these amazing digital marketing tools for small businesses…
B2B vs. B2C Digital Marketing
First of all—What is B2B & B2C? “B2B” – otherwise known as business-to-business – is a term that describes the commercial transaction between two businesses…
3 Ways to Boost Brand Visibility
You’re doing great work, offering products and services people need. Make sure those people see what you have to offer! Improve your reach and get…
Stats, Apps & Training to Put Your Facebook Ads in Motion
Get the facts on motion ads (ads with moving or animated graphics or video) & learn why video ads outperform static images on Facebook.
What Moms Want in 2021: Mother’s Day Tips for SMBs
Shopping changed for everyone last year. When you look at the data, it seems like this Mother’s Day will feature exciting gifting trends. Here’s what…
What’s Good for the Environment is Good for Your Business
Think your consumers don’t care about sustainability? Think again. According to GreenBiz: At least 75% of consumers report sustainability to be moderately to extremely important…
Spring Cleaning? Don’t Forget to Spruce Up Your Email List
Spring cleaning time has begun—and your digital marketing platforms are no exception! Though watching your email list grow is a great feeling, did you know…
Digital Ad Drama: Apple vs. Facebook
When two tech titans like Apple and Facebook collide, there’s bound to be plenty of commotion left in the wake. Recent iOS updates have made…
How Instagram’s “Suggested Posts” Feature Benefits Your Business
This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed….
Low-Cost & No-Cost SMB Marketing Ideas
Here at TTG, we get a lot of questions from small business owners about the most cost-effective ways to implement digital marketing into their current…