We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
The Same Name Game: Do Your Domain Name & Business Name Have To Match?
Originally Posted in July 2016. Updated September 2021. Key Takeaways: – Think carefully when choosing your business name! – Before choosing a name for your business,…
Collect More Data with Hidden Fields on Gravity Forms
Learn more about your customers by adding hidden fields to the Gravity Forms on your WordPress website.
Understanding Data: The Pros and Cons of Objective Data
Objective data helps us understand the actions our customers take. Here’s why you should use it, and some of the pitfalls to relying on objective data alone.
How to Install & Update WordPress Plugins
Learn how to expand the functionality of your WordPress website with plugins, plus tips for how and why to keep those plugins up to date.
Understanding Data: The Pros and Cons of Observational Data
Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.
View Your Ads & Spy on Competitors’ Ads with Facebook Ad Library
View all the Facebook ads you’re currently running, and view your competitor’s ads with this Facebook Ad Library tutorial.
The Pros and Cons of Live Streaming for Small Businesses
Live streams enjoy more viewership than before. Discover the pros and cons of live streaming for your small business.
What is a Mailchimp Contact Rating and How Can I Use It?
Improve your email marketing using contact management, segmenting, & targeting in this mega Mailchimp tutorial.
From Scrolling to Sold: Selling Products on Instagram
Increase sales by connecting your product catalog to Instagram and allowing purchases directly from your followers’ Instagram feeds.
Where to Download Free Graphic Design Fonts for Commercial Use
Learn how to use Font Squirrel to download free fonts for commercial use, use in graphic design, and more.
Social Media Apps to Keep an Eye On
KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to…
Allow Special Instructions & Personalization on Shopify with Order Notes
Allow customers to send special instructions with their orders from your Shopify store with this Shopify customization tip!
Do More Good: Why Nonprofit Marketing Matters
KEY TAKEAWAYS:Nonprofits have much to gain from implementing an effective digital marketing strategy, including an increase in exposure, funds, donors, and volunteers. Empathy and transparency…
Why Isn’t My Website Showing Up on Google?
Make sure your WordPress site is showing up in search results with this quick tutorial on how to index your website on Google!
Connecting to People Instead of Platforms
KEY TAKEAWAYS:Authenticity is an important consideration when consumers when determining which brands they like and support. People-focused imagery increases conversions. Message retention rates for video…
Grow Your YouTube Channel with End Screens
Learn how to grow your YouTube channel with end screens!
Bye, Bye, “Bridal”!
Selling products starts with speaking to your customers. Does the language your business uses promote diversity and inclusion? Pride month may be over, but love…
In-Email Purchasing: The Future of Email Marketing?
KEY TAKEAWAYS:Email marketing has been around for a while, but what if your business could send emails that would allow for a customer to purchase…