We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Facebook Changes of 2012: Likes and Dislikes
January isn’t even over yet and Facebook has already introduced two major changes that impact businesses: Cover photo text limits and Graph Search. In the…
Friday Feature: TTG & COMP
We had the opportunity to work with Connecticut Occupational Medicine Partners, LLC in redesigning their website to suit the specific needs of each audience they…
Merging Facebook Business Pages
On many different occasions I have been asked how to merge multiple Facebook Business Pages together. This merging feature was not always available, but as…
Facebook’s Graph Search: What Does It Mean for Your Business?
By now you’ve probably heard that Facebook introduced a new feature called Graph Search on Tuesday, January 15th, but do you know how it works…
Leveraging Social Media for Trade Show Success! – Part 1: Before the Event
Recently I conducted a LinkedIn training for a client looking to educate their sales team and a request about leveraging LinkedIn for tradeshows came up….
Join All The Social Networks?
When you make your first foray into social media for your business, it’s easy to get carried away with your own enthusiasm like our friend…
Feature Friday: Technology Therapy 2013
2012 was a wonderful year for all of us here at The Technology Therapy Group. We had a milestone birthday – we turned 15. That’s…
Did You Get The Memo? Facebook Covers Now with Only 20% Text
Facebook may provide businesses with a free business page, but you are definitely playing by their rules. In March of 2012 Facebook forced all the…
Taco Bell “Thinks Outside the Buns” on Facebook
Though Taco Bell has adopted the new slogan of “Live Mas” this year, it’s clear that they are still thinking outside the bun(s) when it…
Google Analytics Part of Your Weekly Website Spot Check
The last item in our weekly spot check list is to review your Google Analytics. Google’s Analytics application can be a great benefit for small…
Beat the Blogging Blues: How to Think of Fresh Blog Topics
We all know that blogging for our business is important. Getting fresh, optimized content up on a regular basis has been proven to improve Google…
Friday Fun Fact: The Mobile Marketing Movement
With the majority of mobile phone subscribers now owning smartphones, as opposed to their more primitive ancestors, it doesn’t take an expert researcher to know…
Keep Your Site in Tip-Top Shape with Your Google Webmaster Report
On Tuesday, we discussed how to spot check your website each week. Now let’s look take a look at the next tool to use to…
You’re in Good Hands…Really?
When we talk about the changes that digital marketing and especially social media have made in the way we do business today, one thing we…
How To Spot Check Your Website
For the New Year, I wrote an article on Small Biz Trends titled “Your Website: Do You Know When It’s Time for A Tune-Up?” The…
Don’t Be a Bad Luck Brian: Double Check Your Work in 2013
We’ve all had this problem before in the first weeks of January; whether we’re writing a check or taking down notes, we accidentally write the…
How To Avoid Alienating Your Website Visitors
The average internet user in the US spends 32 hours per month online. Spending this much time online means that users run into things they…
Getting It Right In 2013
As 2013 approaches, we must ask ourselves what will allow us to “get it right” with technology in the New Year. This year we had…