We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
STOP Copying Your Competition
I have often heard it said in business that if you want to be successful you should emulate others who have achieved success. As a…
Clique Marketing: Understand How To Connect
Everything you really need to know about marketing you learned – in high school – and probably the hard way! Think back to your alma…
Managing Facebook Business Pages: When to Be You
One of the questions we get the most about using Facebook for business relates to managing the page as the business versus acting as the…
4 Steps to Building an Effective Website – Step 4: Research & Functionality
If you have been working through the first 3 steps of developing your website, you have undoubtedly been busy! Throughout the process I am sure…
Responding to Change: When to be Proactive, Patient & Reactive
If you live in or frequently travel to NYC or you are an avid news follower, you’ve most likely heard about the proposed soda ban…
4 Steps to Building an Effective Website – Step 3: Layout The Framework
Before you build a house, you have blueprints created to help you visualize the overall layout of your new home. Blueprints layout the design of…
Feed Your Curiosity: A Look at the New News Feed
Though most of us who signed up to beta test Graph Search are still waiting for our golden tickets (cough, cough), Facebook announced another major…
Super Sized: Google+ & Facebook Roll Out New Updates
This has been a busy week for social media with updates from Google+ and the announcement by Facebook regarding changes to the News Feed features….
4 Steps to Building an Effective Website – Step 2: Build Your Map
Once you have identified the business goals of your website, you will have a clear picture of how your website will need to work for…
Handling Missteps on the Web
We’ve all had missteps and made mistakes, some more serious or public than others. There’s just no avoiding these glitches because in their very nature…
4 Steps to Building an Effective Website – Step 1: Identify Business Goals of Your Website
This past weekend I was home sick and Ocean’s Thirteen was on cable. During the movie the character Roman Nagel, played by Eddie Izzard, says…
Boost Your Business with a Bounce Partner
Last week we wrote about the importance of disseminating ideas, goals and other pieces of information both within your organization and to your customers. But…
Friday Feature: TTG & CHBA
Chestnut Hill Benevolent Association wanted a better way to build awareness about their services and position themselves as a go-to resource to the local Christian…
3 Things You Need to Know About Creating a Pinterest Business Page
By now, you have probably learned about the virtual pinboard website Pinterest. Though the site is great for pinning recipes you want to try or…
What the Oscars Taught Us About Social Media Marketing
On Sunday night millions of Americans, and nearly a billion movie lovers worldwide, tuned in to the 85th annual Academy Awards. Though the evening was…
3 Signs It’s Time For a New Web Design & Development Team
Growing a small business is like training to be an Olympic athlete. Let’s continue this comparison with one of my favorite Olympic sports – gymnastics….
Don’t Be an Information Hoarder
Information and ideas are like currency within your organization; they are meant to be exchanged or they have no real value. Having an idea is…
It’s a Beautiful Thing: TTG & the SkinCenter
The SkinCenter is a skin care and cosmetic surgery practice in Westchester, NY, home to the top cosmetic professionals in the area. Their internet presence…