We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Hiring an SEO Agency: Don’t Get Duped!
Part of excelling in business is focusing on your core competencies and knowing what tasks you can delegate or outsource to others. Passing the torch…
Creating Authentic French Atmosphere on the Web: TTG & L’Absinthe
L’Absinthe is a French restaurant located in New York City. L’Absinthe follows the French brasserie style, meaning that the chef maintains a menu on which…
Keep Your Website Healthy with Our Website Monitoring Checklist
Did you know that your business website is a lot like your car? It’s true. We depend on our cars for many things. It’s really…
At Your Service: Using Social Media for Customer Service
The rationale many businesses give for resisting the social media movement is that word of mouth and other traditional forms of marketing have been working…
Getting Started Tips: Leveraging Pinterest as a Nonprofit
Last week I gave a presentation to the New York City Chapter of the Association of Fundraising Professionals on using Pinterest as a social tool…
Keywords: Unlocking Your SEM Success
When you begin Search Engine Marketing (SEM), the first thing you do is explore potential keywords. Keywords, sometimes called keyword phrases, are the terms that…
Facebook Cover Photos: Now You See Them, Now You Don’t
Facebook has been doubling as Houdini lately, making users’ cover photos disappear right before their eyes. Why? The social media site is making an aggressive…
Re-Marketing: Should This Be In Your Digital Marketing Plan?
Have you ever felt like you were being followed online? Well, you are being followed; you are being followed by advertising. Let me explain; have…
Simplicity is Key: What We Can Learn from a 17 Year Old Multimillionaire
British teen Nick D’Aloisio recently made the news worldwide. The 17 year old popped up in headlines everywhere on Monday, March 25th, after he sold…
DIY Video Marketing Tools You Can Use
Last week we discussed putting Video Marketing on Your Radar and our top three tips for getting started. Remember to follow these steps for a…
Don’t Be Fooled: Preventing Identity Theft
We’ll be the first to say that we believe in making the best of bad situations. Last week, Jennifer was at a Starbucks in New…
We’ve Got You Covered: What Facebook Cover Guideline Updates Mean for Your Business
Facebook has recently made two major updates: Graph Search and a fresh News Feed layout. With both of these announcements, Facebook began creating buzz for…
Is Video Marketing On Your Radar?
We live in an interactive world and today people spend more time online looking at photos and watching videos than ever before. It is statistically…
How to Get Your Customers to Turn Their Chairs for You (And Stick with You)
This Monday marked the kickoff of the fourth season of the reality TV show The Voice. If you aren’t familiar with the show, it’s a…
4 Spring Updates to Rejuvenate Your Digital Marketing
Last week the calendar notified us that it is officially spring; though if you live in the northeast you may feel a bit different. Spring…
Pranks a Lot: A Guide to Pulling Off April Fools Jokes for Your Business
On Wednesday, March 20th, American Eagle Outfitters released a video advertising their newest product, the AEO Skinny Skinny Jeans, which has since gone viral. At…
Social Media Showdown: Google+ Pages v. Facebook Pages
Google+ and Facebook both offer companies pages on which they can share their company information, post updates and share relevant content. Let’s take a look…
Famous Feuds: Learning From Competition in Business
We’ve all experienced the frustration of a competitor encroaching on our territory, copying our products or ad campaigns, beating us to market, or establishing a…