We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
A Guide to Outsourcing Your Social Media Management
On Tuesday we discussed the real cost of social media, but we saved one important cost for today: the fees associated with hiring someone to…
B2B Proposals – Are They a Form of Marketing?
Two years ago I sat through a panel where experts gave their advice to small business owners about how to succeed in business. One of…
Any Press is Good Press?
We’ve all heard the phrase “any press is good press,” but is this really true? We think not. Case in point, the story of “Sarah…
Is Social Media Really Free?
Facebook, Pinterest, Twitter, and LinkedIn are all tools that businesses use to connect with today’s always-on client. Each of these platforms gives today’s new and…
I Shutter at the Thought: Stop Digital Photo Thieves in Their Tracks
Visuals speak to your customers before they even have a chance to read your marketing messages. In fact, photos on Facebook receive 53% more likes…
Do You Need a Digital Detox?
The Digital Detox, California based retreat center, has created a nostalgic getaway for adults. Camp Grounded is a “Summer Camp for Adults” where attendees trade…
LinkedIn Updates to Boost Your Presence
Today I am giving a workshop to the marketing department on using LinkedIn. In case you have not noticed, LinkedIn has been making some changes,…
Putting the Ease in E-Commerce
One of the biggest reasons we hear retailers give for resisting e-commerce is that their products are too complicated to sell online. Recently, we encountered…
5 New Features You Need To Know on YouTube
Google seems to be rolling out more and more updates lately as it ties things into Google+. Here are the latest changes that you should…
Create Buzz for Your Business Like Michael Bublé
On Thursday April 25th, modern day crooner Michael Bublé put on a very special performance… in the NYC subway at the 66th street stop. It’s…
5 Items to Check When Using AdWords
We all want to be found on Google, but sometimes SEO takes a bit longer than we hoped and SEM or paid search engine marketing…
140 Character Catastrophe: AP Hack Highlights The Need For Twitter Security
1.9 million people heard the story from Twitter first. The Associated Press (AP), one of the most respected news sources on the planet, was reporting…
Facebook Makes Over Mobile Pages
It’s been a few weeks since we last reported a Facebook change, so it seems that it was only a matter of time. Recognizing mobile’s…
A Business Story: How To Avoid Paying Twice
This is a true small business story with names and company descriptions changed… Robert owns a small repair shop and decided to have a website…
When You Hit a Brick Wall You Go To the Internet
What’s the first thing you do when you’re thinking about trying a new restaurant, looking for a new hair stylist, or remodeling your bathroom? If…
Fact or Fiction: Google+ is a Must for YouTube
In our new feature Fact or Fiction we’ll discuss common confusions and set the record straight. For our first Fact or Fiction let’s explore a…
Hype on the Vine
Last October Twitter acquired a short-video taking app now known as Vine. The app was finally released in the Apple App Store in January and…
B2B Social Networking – Get LinkedIn
In a recent article on Forbes.com, a study sites that LinkedIn is the preferred social media outlet for executives. The article further explained that executives…