We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Disaster Protection: Website Monitoring Software
In October of 2012 most of the northeast learned some hard lessons about being prepared for a disaster like Hurricane Sandy. Many businesses have since…
Responding to (and Preventing) Social Media Scandals
Even when you’ve developed a winning strategy for your business, you are still vulnerable to social media scandals. Case in point: Taco Bell’s most recent…
What If Expertise Actually Matters?
After a few decades working in and with the media, you begin to think you’ve seen it all. But we have to admit to a…
Are You Leaving a Ghost Town On Social Media?
We’re not going to sugar coat it, establishing and maintaining a presence on social media requires an investment of both time and money. Many businesses…
Back to Basics: Google Analytics
Everyone wants to know what’s working in their business and where they can make changes to increase sales or conversions. Google Analytics can help. Let’s…
Not all Facebook Pages are Created Equal
As we discussed a few weeks ago, though anyone can create a Facebook page for their business at no cost, to make the most of…
Be A Better Business Blogger: External Links
Do you blog for your business? Do you sometimes talk about – and link to – items you’ve seen on other websites, such as news…
4 Ways to Keep Up with Social Media
I often get this question when I give a presentation: “How Do I Keep Up On Changes in Social Media?” It’s a great question, but…
A Recipe for Memorial Day Weekend Success
Ahh… it’s Friday morning and the long weekend will be upon us in a few short hours. Take this weekend to relax, refresh and return…
Crowd Rules Review: Debt
So far, the second episode of Crowd Rules (the one that aired Tuesday, March 21st, 9 pm EST) has been my favorite. That’s because I…
Did Yahoo Take a Tumble with Its Latest Acquisition?
Yahoo is seen by some as an archaic search engine, but lately they have been making acquisitions to put a new pep in their step….
Google+ Updates Go Responsive
Over the past few months, Google has been shall we say “motivating” people to sign-up for Google+. The platform has been adding new features and…
Back To Basics: Twitter
It can be easy to develop a routine with social media. Set yourself to auto pilot each week and follow the same pattern you’ve been…
Crowd Rules Review: Specialty Food
On Tuesday May 14th at 9pm EST a new show premiered on CNBC Prime called “Crowd Rules.” The premise of the show is simple: 3…
Slow Movers on the Mobile Movement: Is it Time to Join?
Constant Contact recently surveyed small business owners regarding the use of mobile marketing techniques and a surprising 34% stated that they were not currently using…
Have You Gone Social with Your Ecommerce?
At this point, business owners are well versed in the ins and outs of ecommerce, but what about s-ecommerce? S-ecommerce, or social commerce, is an…
Get The Details on Just Released Facebook Profile Changes
Monday May 13th, somewhere around three o’clock in the afternoon, Facebook surprised me with an update on my personal profile. If you like surprises, then…
To Be Able To Lead, You Have To Be Able To Listen
There are business owners who are very, very hesitant to embrace social media. They understand how important social media is in today’s business environment –…