We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Shop Local this Holiday Weekend
Happy Fourth of July! We’d like to take this time to wish you all a happy holiday but also to encourage you to shop local…
SEO Misconceptions Straight from the Horse’s Mouth
Each week, Matt Cutts, head of Google’s Webspam team, posts informative videos on the Google Webmasters YouTube Channel on recent updates, webmaster tips and other…
Does Your Business Need a Passion Infusion?
Yesterday I was giving my weekly class as an instructor for Social Media Marketing University and the moderator on the call said “You have been…
Keep the Conversation Going on Your Social Pages
There’s a reason why one of the biggest social media calls to action is, “Join the conversation. Follow us on Facebook, Twitter, etc.:” these platforms…
Are You TOO Sensitive to Grow Your Business?
I’ll admit it: I’m a reality TV fan. Specifically, I love small business oriented shows, like Dragon’s Den, the Shark Tank, and Crowd Rules. On…
Best Practices: Development & Test Web Sites
There’s a saying in the tech field: A website is never done. This is very true for growing businesses. There are always changes and upgrades…
Looking to Hire – Let Social Media Be Your Guide
A few weeks ago, we explored the best practices for transferring knowledge when a team member leaves your company and a new employee takes his…
Social Media Faux Pas – How To Know If You’re Putting Your Foot In Your Mouth?
Are you just getting started on social media? Good for you! I am excited that you’re joining the social sphere. It’s a great way to…
Video Marketing Throw Down: Vine vs. Instagram
On Thursday June 20th, Facebook instigated another battle with its biggest social media foe, Twitter, by adding a video feature to Instagram, pitting it directly…
The Spirit of Small Business Today
The entrepreneurial spirit is alive and well in the US, with 48% of Americans aspiring to own their own businesses and seven out of ten…
Why The NSA’s Domestic Spying Program Changes The Way You Do Business
The news that the NSA has been involved in extensive secret domestic surveillance of US citizens for many years is certainly distressing, but is this…
If You Don’t Have a Website, Do You Really Have a Business?
Do you have a business card? It’s one of the first things people ask for when they meet you at a business event. It doesn’t…
The Name Game: Things to Consider When You Change Your Business Name
Rapper Snoop Dogg has recently decided to change his name to Snoop Lion, leaving many of us scratching our heads and wondering why. The rapper…
Back To Basics: Facebook Pages
In their first quarter report, Facebook revealed that the social network has a total of 1.11 monthly active users, with 665 million individuals accessing the…
What Motivates Your Customers to Buy?
On June 6th, I was speaking on a panel for the CT Business Expo. During the question and answer period, an audience member was kind…
Knowledge Transfer: Easing the Transition During Staff Changes
Staffing changes are inevitable. Employees grow and move up within your organization or take positions at other companies, causing you to hire new staff members…
Product Pin Potential: A Look at Pinterest’s New Features
Just a few weeks ago we discussed social ecommerce, a strategy that uses peer-to-peer digital communications to drive sales. We covered Pinterest in terms of…
CT Expo Panel: Traditions, Innovations & New Trends in Digital Advertising
On Thursday June 6th I had the opportunity to be one of three panelists at the CT Business Expo. Our panel gave audience members an…