We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Form Over Function: High Heels & Web Development
On Saturday night I put on my sparkly high-heels to head out to dinner. The shoes were the perfect compliment of sparkle with my long…
Capture and Capitalize on Creativity with These Tips
If you’ve ever sat down to write a blog, an eblast or a page of copy for your website feeling uninspired or just simply didn’t…
Cracking the Hack: A Guide to Hacking Your Own Social Media
As the use of social media by brands increase so do the instances of hacking. We’ve written several pieces about bouncing back after your company’s…
Best Practices: Building a Better LinkedIn Profile
While creating an effective LinkedIn company page is important, one can argue that supporting your business by cultivating your own personal LinkedIn profile is even…
WordPress: It’s Not As Easy As You Think
Small business owners are some of my favorite people on the planet. I try to look out for them. That means that sometimes, even if…
Boost Your Social Media Presence with Rebel Mouse
A little over a year ago Paul Berry, former Huffington Post CTO introduced RebelMouse, a site that streamlines your social media into a single “homepage.”…
Twitter Analytics Overview: Tweet to Succeed
Marketers love metrics because it allows us to do multiple things: better understand our audience and measure the success of our efforts. This is reflected…
Building a Custom Website: Understanding Your Options
When you’ve made the commitment to developing a new website, understanding all of your available options is imperative in order to create a site that…
Opportunity In The Face Of Disaster: Network Solutions DDoS Attack Will Cost Them More Than Bad Press
Wednesday morning started with a troubling email: one of our clients had contacted us, letting me know their website was down. We host all of…
Email Marketing: Extending Your Strategy Beyond the Inbox
Since the advent of email, marketers have been using it as a tool to connect with their customers, but they have relied on it more…
Business Lessons Learned from a Mud Run
Sunday July 14th, I entered my first 5k Obstacle Course Race and Mud Run. I had been interested in trying one of these events for…
Web Apps: So Easy a Baby Can Use Them
Letting a toddler play with your smart phone seems harmless. After all, they won’t hack your social media or send embarrassing texts to your ex….
More Facebook Changes: New Ad Reports
We began our week on the TTG blog discussing recent Facebook changes that you may have missed and, surprise surprise, Facebook has rolled out one…
Be Smart About Social Media: Lead From The Front
During my recent class for Social Media Marketing University one of my students raised an interesting point. Vice President Joe Biden has a Twitter account,…
SEO: Satisfaction Getting Lost in the Shuffle
Between link building, title tags, cross linking, pushing out fresh content, and optimizing your copy with your keywords it’s easy for the main goal of…
Keeping Up with the Digital Evolution
Websites, social media, search engines, tablets, SEM, email marketing, the cloud; I could go on and on. The point is that when it comes to…
Facebook Changes You May Have Missed
Facebook has been quietly rolling out several changes that impact small business owners. Some changes from Facebook have been announced on the Facebook Newsroom and…
Tech Envy: Hollywood Gadgets We Wish Were Real
Just 40 years ago, cell phones were in their infancy and now most of us are walking around with microcomputers in our pockets. It’s safe…