We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Social Media: A Communications Tool for Local Government
If you live in New York City, Seattle, or even Virginia Beach, you might not be surprised to find out information from and about your…
A Smart Start in a Social World: LinkedIn Lets Younger People Create Student Profiles
From sponsored posts to tradeshow social media strategies, we’ve been covering LinkedIn quite a bit this week, which only goes to show that the platform…
Make Tradeshows Work for You with Smart Social Media Strategies!
Tradeshows, industry conventions, and other B2B events are great opportunities for small business owners. Manufacturers have an opportunity to present their products to the trade,…
LinkedIn Sponsored Posts: Why & How-To
On July 23rd, LinkedIn’s blog revealed to the world that the new sponsored updates had begun to appear for users. And it was not too…
How Do You Judge Your Marketing Success If You Can’t Measure It?
One of the biggest roadblocks we see when it comes to digital marketing relates to measuring its success. Often business owners don’t know how to…
The Blink Factor: Do You Know How Much Time Things REALLY Take
Once upon a time, we were building a website for a client who wanted to save time and money by supplying their own photographs rather…
Make Your Marketing Go Further with New “Google Now”
As users, we are always looking for smarter search results, results that will give us exactly what we want, faster and easier than ever before….
How Often Do I Need To Post To My Social Media?
Small business owners have to be masters of time management. When there’s so much to do and only 24 hours available in the day, every…
Connecting to Your Customer’s Emotions – The Independent Jewelers Organization Wrap Up
On Saturday August 10th, it was my great pleasure to be a guest speaker at the annual Independent Jewelers Organization (IJO) annual conference. Since I…
Why You Shouldn’t Ignore Seniors on Social Media
Have you been avoiding social media as a tool to market your company because you cater to an older demographic? If so, it is time…
The Speed of Site: Speed Testing Your Website
Google said it best – “The Web should be fast.” Nowadays with all the choices people have, the speed of your website can impact your…
Mobile Apps, Mobile Websites and Web Apps: Do You Know the Difference?
With so many digital marketing tools at our disposal, it can be easy to confuse them, especially when they have overlapping features and functions. One…
Ask The Web Developer: What Comes First – Copy or Design?
When we’re working with a business owner to help them develop a more effective online presence, one question comes up time and time again. When…
Want Overnight Success On Social Media? Here’s How Not To Do It
If I had a dollar for every time a business owner told me they wanted our team to create a viral video or other piece…
E-Mail Marketing: Double Check Your Subject Lines
E-mail marketing can be a very powerful tool. According to a recent MarketingProfs panel, people who buy products marketed through email spend 138% more than…
Social Media News Round-Up
Though it’s prime vacation time, social media platforms show no signs of slowing down during these sultry months. They are rolling out changes faster than…
Pay To Play: Understanding The Rise of Sponsored Content For Your Small Business
Have you ever read a news story on a site like CNN.com, only to find your attention captured by the headlines in the “From Around…
Erase Link Building Mistakes with the Google Disavow Tool
It’s no secret that Google is changing the face of SEO, especially with the releases of their Panda and Penguin updates over the last few…