We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Retailers: Are You Using Apps Effectively?
More than half of the nation’s smartphone users report that shopping apps play an increasingly important role in their purchasing decisions. Smartphone apps are an…
Facebook Introduces Autoplaying Video Ads
Though video ads have been available on Facebook for some time, the social platform is now testing autoplaying videos in mobile News Feeds, with the…
Harder Obstacles Means Facing Bigger Fears
On Sunday, September 15th the Technology Therapy Group participated in the BoldrDash – Mud Run. This was the second mud run for our team. This…
Wait! Don’t Hit That Update Now Button!
Let’s say you’re a business owner who manages some or all of your website in house. Things are going along pretty well. You’re confident in…
Don’t Let Your Social Media Get Stale
One of the best things about digital marketing is that we’re always gaining ground. New tools, techniques and platforms are becoming relevant all of the…
Great News for Restaurants and Foodies Alike
Last week we spotlighted social media tips for Food Trucks in honor of the Vendy Awards. Now we’re back with news that will help restaurants…
Today’s Not-So-Obvious Brand Extension: Social Media Right Down To Your Fingernails
Here at Technology Therapy Group, we love technology – but we also love marketing. We spend a lot of time looking at and analyzing the…
Back to Basics: Google+
Within the last six months, Google+ has become the second largest social network, with 343 million active monthly users. Still, many business owners have dragged…
5 Social Media Marketing Tips for Food Truck Vendors
It’s the eve of the Vendy Awards! Every year this prestigious award is given to the best street food vendors in 5 cities. As a…
With Patch in Peril, Rethink Your Hyper-Local Digital Marketing Strategy
When the media talks about a corporation’s decision to downsize as a ‘bloodbath’ it’s never a good sign. AOL, the parent company of Patch, has…
A Yelping Hand: Yelp Best Practices
We often hear about the downsides of Yelp: the impact negative reviews may have on businesses, issues with filtered reviews and so on. However, the…
Slow Email Still Catching Up
In case you have not noticed the last few weeks seemed to have been pretty volatile on the web for many businesses. The NY Times…
Back to School Sessions with Technology Therapy Group
Fall is universally known as back to school season as kids across the country fill their backpacks with fresh notebooks and pencils and climb aboard…
The Eyes Have It: Get Visual with Your Social Media
Take the time to understand the type of visuals that resonate with your customers. Notice what types of emotions are provoked by certain visuals…
Digital Marketing: What’s Your Plan?
All too often when business owners turn to us they have already attempted to manage their digital marketing on their own with little success. This…
Are You Afraid of Your Customers? Should You Be?
Every month, it seems, we’re presented with a story about a customer using the power of social media to spread the word about the way…
The Only Constant is Change: Getting Ready for Our New Website
Are you ready for a peek behind the scenes? We’re on the verge of launching a new website for Technology Therapy Group and we wanted…
Local and Mobile Marketing for Restaurants: Why They Go Hand In Hand
Both local and mobile marketing are important for all small to medium sized businesses, but for restaurants, they go hand in hand. Whether you are…