We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Exploring New Marketing Mediums? Let TTG Be Your Guide
Today is Columbus Day and it has many of us in the exploration mind set. If the holiday has inspired you to embark on a…
Consumer Reviews: Do Your Customers Have a Place to Rave About You?
Yesterday, the UPS man came to our house with a big brown package for my daughter. She tore into it with great enthusiasm, because she…
Three Reasons to Link to Other Websites on Your Social Platforms
One of the things we do here at Technology Therapy Group is social media management. Small businesses come to us with their goals and objectives…
A Spooky Surprise for Webmasters: Google Announces Penguin 2.1
Google seems to be on a role lately, Not only did they recently announce that they had rolled out a re-written algorithm, dubbed Hummingbird, over…
Specificity and Purpose – How To Win Over Your Audience
On Monday, Oct. 7, I presented at the NYC Geriatric Care Managers Conference. My topic was Are You Digital Enough? In preparation for the conference,…
Hashtag Your Business = #Success
Are you ready for a quiz, small business owners? It’s only one question long. Explain the difference between these two Tweets: What a great day!…
Social Media News Round-Up: Volume Two
It’s been about two months since we rounded up the top social media updates, so it seems that this post is long overdue! There have…
Having a Hard Time Finding Social Media Content?
For many small business owners, the hardest part of using social media – and here, we’re talking about your entire suite of options, including Facebook,…
Small Business Owners: Google+ Matters More Than You Might Realize
When Google+ first appeared on the scene, the response from small business owners was, at best, underwhelming. Who wanted –or needed? – another social media…
Hum’s the Bird: The Buzz on Google’s New Algorithm
Google seems to be trying to fly under the radar with webmasters for their newest update: the Hummingbird Algorithm. Though their representatives have been speaking…
Clarifying the Difference Between Marketing & Sales
What is marketing? If you ask this question to different people in business, I would venture a guess that you will get different responses. Marketing,…
Technology Therapist Voted Small Business Influencer Champion
Today is turning out to be a pretty good day! We’ve just learned that our very own Jennifer Shaheen has been voted into Small Biz…
Get the Picture: What the Future of Social Media Means for Your Business
Forbes magazine calls the image-centric network one of the biggest social media trends to watch for in the coming year. What does that mean for…
Spoil Me Not: Netflix Unveils Twitter App To Prevent Spoilers
Yesterday Netflix announced an app that will solve an age old problem for Breaking Bad fans: important plot twists being revealed on social media before…
The Holidays Are Coming: Is Your Website Ready?
Though you may have just broken out the sweaters and started sipping Pumpkin Spice Lattes, the winter holidays will be here before you know it!…
Pinterest Announces Promoted Pins
We have been saying it’s just a matter of time and it seems that the time has come: Pinterest has announced that they will be…
Is Pumpkin Over Done – or Essential?
Ah Fall! I love this season. It means crisp days here in the Northeast, complete with fashionable sweaters and boots. On the culinary front, autumn…
New Facebook Feature: Embeddable Posts
At the beginning of August, we briefly mentioned that Facebook had introduced a new feature, embeddable posts, in our Social Media News Round-Up. Though at…