We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
The Essential Customer Service Information That Belongs On Your Website
All small business owners have one thing in common. We want our customers to have absolutely excellent experiences. That hinges on everything going perfectly –…
How Soon Is Too Soon for Holiday Promotions?
As I approached my local Starbucks on Sunday, I felt a burst of joy when I saw a fellow patron leaving the café carrying an…
Marketing ROI – What’s The Right Mix?
Marketing, in my opinion, has always been a mix of the creative and the psychological, understanding both our clients and ourselves. This is how I…
Pinterest Best Practices
Since its inception, Pinterest has offered companies an opportunity to engage their customers, and they’ve been adding features such as Rich Pins and Promoted Pins…
Avoiding the Social Media Time Suck
One of the biggest problems small business owners report they have when it comes to social media marketing is the time commitment. Finding content to…
Scary Marketing Mishaps – And How to Avoid Them!
Happy Halloween! This time of year brings to mind all that is spooky and scary, whether it’s ghosts, goblins or ghouls. But what’s more frightening…
What’s Involved In Creating A Great Infographic For Your Business?
Infographics are great marketing tools for the small business owner. These wildly popular graphics combine essential information – often eye-opening stats or facts – with…
Adding Highlighted Data to Your Website
Have you ever searched for something on Google and found that some results look different than others? Some of the items have reviews or images…
Dos & Don’ts for Businesses on Instagram
Instagram offers an easy to use platform to share compelling photos with your audience. What’s more, Instagram users are not only expecting to see content…
Boost a Post with Targeted Interests
Over a year ago, pages started to slip in visits from fans just as Facebook rolled out their “boost a post” feature. The goal, at…
3 Tech Questions You Want To Ask Your Customers for Better Marketing
If you want your digital marketing efforts to be successful, you’re going to want to talk to your customers about the technology they use and…
Live-Streaming: Is It for Your Small Business?
Earlier this week, Apple released the latest version of the iPad. Hours before the tech was introduced, my inbox was flooded with invitations to watch…
Down But Not Out: Making the Best of Outages
Yesterday many unsuspecting users and business owners who went on Facebook with the intention of updating their statuses, posting comments, sending messages or post photos…
Using Technology To Drive Innovation & Growth
On Thursday, October 17th I was excited to be a speaker at the NY Business Expo. I was on a great panel, discussing “Using Technology…
Guest Blogging Is Now More Important Than Ever
It’s impossible to overstate how important Google is for the small business owner. Google dominates the search engine marketplace: if you can’t be found on…
Halloween’s Coming Fast: Are You Ready?
In a country that seems to grow more divided by the day, there’s one thing that brings Americans together: the love of Halloween. Every year,…
Mobile Ads Meet Local Customers with Foursquare
Ads that reach individuals who are interested in your type of business and ready to make a purchase right now – seems too good to…
Changes in Google Analytics: Acquisition
Here at Technology Therapy we talk about the power of technology when it comes to marketing, but when it comes to your website, Google Analytics…