We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Pssst…Back to School Season is Coming!
Don’t let any of the kids know, but Back to School season is practically here. The Pew Research Center reports that the blitz of consumer…
You Can Reinvent The Wheel…But Do You Want To?
“Do you know how hard it is to get a great picture of an aquarium filter in action?” I was recently asked. The person asking…
Menu Madness: Review Sites Add Another Critical Task to Restaurant Marketing
Once upon a time, creating a restaurant menu was a relatively simple endeavor. You decided what you wanted to serve, put together a few descriptions…
We’re All Explorers: Small Business & the Discovery Process
Debi Lewis has a great article up in Social Media Today titled “Why You Should Pay for Discovery”. She does a great job of explaining…
How Often Does My Business Need To Be Posting To Social Media
It’s no secret that marketing your small business on social media can be a very time-consuming endeavor. Creating and posting brand-building content is labor intensive;…
Questioning Authority: What to Ask Your Social Media Marketing Company
Enlisting the help of an outside firm to ensure that you are regularly posting to and monitoring your company’s social media presence allows you to…
Happy Independence Day from the Technology Therapy Group!
The 4th of July we celebrate everything that is great about America: our independent spirit, our strong communities, our can-do spirit, our passion to be…
The Power of the Fall Back Plan
If you were planning on heading into Boston tomorrow to see the always spectacular Boston Pops Fireworks Spectacular, it’s time to adjust your timeline. Due…
World Cup Wisdom For Business Leaders
This is your obligatory “Leadership Lesson Learned From Watching the World Cup” blog post – it seems like everyone is writing one, so I might…
#SMDay Celebration Make Your Social Media Sparkle Webinar Recap
A great big thank you goes out to all of the jewelers and small business owners who joined us yesterday for the Make Your Social…
The Value of Copy in a Visual Age
Images are becoming increasingly important in media and digital marketing, from larger and larger cover photos and posts on social platforms to the use of…
What Does Media’s Shift Toward Mobile Mean For Small Business Owners?
North of the border, a monumental change in the media is something small business owners here need to be paying attention to. The Canadian Broadcasting…
Time Management For the Small Business Owner: There’s An App for That
Have you ever looked at your daily to-do list and realized it would take 37 years to get it all done? That’s the reality of…
Did Gallup Get It Wrong?
Earlier this week, Gallup released a report called The State of the American Consumer. People went nuts over this report – especially the bit where…
Quality Beats Quantity Yet Again: Big Brands Adjust Their Social Media Strategy
If there’s one thing the Ritz-Carlton hotel chain understands, it’s quality. The hotel chain is known for its devotion to providing the best quality experience…
Celebrating Bring Your Dog To Work Day
Today is our dogs’ second-favorite holiday: Bring Your Dog to Work Day. (Their first favorite day is “Oops! I dropped that hot dog right off…
Should You Be All Fired Up About Amazon’s New Smartphone?
Smartphones have become such a central part of our existence: more than two-thirds of all Americans have one, and they have rapidly become the most…
What You Need To Know About the RebelMouse Reboot
RebelMouse is one of the best-known content curation platforms. It’s used by companies that wish to collect multiple streams of content – gathered from websites…