We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Is Instagram the Next Great Storytelling Medium for Small Business?
In the ever-changing world of social media, one of the fastest-growing platforms ever – Instagram – is starting a transformation that could have a tremendous…
Our Staff Favorites: A Simple Sales Technique That Really Works
One of the greatest assets any small business has is the collective intelligence, insight, and professional knowledge of the owner and employees. The fact is…
It’s Time For Some Tough Love
While you were sleeping, CNET broke one of the biggest internet security stories of the year: Russian hackers have nabbed more than 1.2 billion internet…
Bigger is Better – At Least Where Images Are Concerned!
One thing you’ll notice about the Technology Therapy blog – not to mention all the work we do for our clients on their websites and…
Protection Pays, So Pay for Protection!
A quick Google Search for “free web hosting” or “cheap web hosting” yields hundreds, if not thousands, of results. There is certainly no short supply…
Push Your Web Development Into Warp Speed
Whether you’re building a custom website or working with a template system, it’s easy to get behind on the content creation and curation for your…
Say Bye-Bye to What You Thought You Knew About Baby Boomer’s Shopping Habits
Right about now, Baby Boomers either are in or entering retirement. What does that mean to you as a business owner trying to attract their…
OKCupid Introduced You To Mr. Wrong…On Purpose?
Remember the big brou-ha-ha that exploded when it came out that Facebook was running experiments on its users, without informing them of the same. Totally…
Follow the Leader: Learning from Big Brands on Social Media
Global and national brands have the benefit of large social media budgets to invest in content creation and management teams. Rather than view this as…
Social Media Round-Up: July 2014
It’s been a few months since we gathered the latest social media changes and updates, meaning it’s high time for a round-up! These are some…
Are You Putting Lipstick on a Pig?
One of my very first childhood memories comes from watching Hee Haw with my parents. The down-home comedienne on screen was engaged in some seventies-style…
Don’t Manufacture Your Social Media
Once upon a time, Chris Brogan said you should never outsource your social media. I’ll admit it – I was more than a little miffed…
3 Things You Need to Know About Blogging
Here at the Technology Therapy Group, we’re strong proponents of blogging. A well-written, focused blog can help boost your website’s visibility, strengthen your relationship with…
The In-Store Experience Must Reflect Your Online Messaging
I could have called this blog entry “Don’t shoot yourself in the foot!” but I didn’t want people to think I was talking about gun…
Consider the Copyright: A Guide to Obtaining Images for the Web
Photographers and visual content creators make their living with their images and deserve both the credit and royalties from these images. Using their photos without…
A Picture’s Worth A Thousand Words…What’s A Thousand Words Worth?
Why are visuals such an important part of digital marketing? To answer that, I’d like to draw your attention to this infographic, which sums it…
How Is Technology Changing Your Industry?
Here at the Technology Therapy Group, one of the things we specialize in is helping independent jewelers – both retailers and designers – market themselves…
Have You Seen the SEO Light?
For some time now, we’ve touted the importance of consistent, quality content and user satisfaction over the classic SEO techniques. Big name tech and business…