We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
When Your Employees Are Slacking Off On Their Smartphones Instead Of Working…Pay Attention!
“I understand that working at the movie theater isn’t necessarily the most thrilling way to spend your Saturday afternoon when you’re twenty-something years old,” Ron…
Social Media Makes Life Easier for the Luxury Brand
The Luxury Education Foundation recently brought together representatives from the world’s leading luxury brands – a group that included Hermes, Dior, Chanel and more –…
Get Ready To Be Merry: Holiday High End Jewelry Sales Forecast Up!
The holiday shopping season is almost here. Get ready to be busy: according to a recent study released by the American Affluence Research Center, the…
Is Channel Management Your Missing Stair?
Counselors and therapists often use the concept of the Missing Stair to describe problematic family or organizational dynamics – generally, there’s one person who’s create…
Instagram Is About To Get Even More Interesting: New Advertising Tools You Need To Know About
For many small business owners, Instagram is already the most important social media platform in their marketing mix. Rated as the most vital social network…
Want To Be Known For Having the Looks Teens Love? The 4 Social Media Platforms You Need To Know
For the jewelry retailer who specializes in trendy fashion pieces for the teen and young adult market, Business Insider’s most recent research report is must-read…
Don’t Dread The Dislike Button: Facebook’s New Feature Could Actually Boost Engagement
After countless requests, Facebook is giving users a feature they’ve been clamoring for: a Dislike button. Just as people can give the thumbs up to…
Instagram Is Incredibly Important To Your Youngest Fans
The experiences we have as teenagers and young adults influence the rest of our life. It is during this particular period in our lives, the…
Intimacy on Instagram: Controlling Who Can See Your Content Makes Sense
If you’ve been reading this blog for any time at all, you know I love fashion. Fashion Week is one of my favorite times of…
Have You Told Your Designer’s Story?
Style.com has a great story running right now about four fashion models who have become jewelry designers. It’s always important to remember that jewelry sales…
Instagram, Tumblr, Snapchat & Vine: Who’s Using These Social Media Platforms
Business Insider has released its latest research regarding social media usage demographics. Looking at what social media platforms are relevant to different genders, ages, economic…
The Strategic Use of #BackToSchool
It’s back to school season, which means legions of fashion-conscious teens and their parents are checking out all the deals on social media. Make sure…
And Once More, Deflategate: Can A Brand Win & Lose At The Same Time?
We all know I’m a Patriots fan, right? That being said, I’ve been less than enthusiastic about how the Deflategate scandal has been handled, particularly…
3 Ways To Make YouTube Work Better For Your Business – No Camera Required!
There are tons and tons of marketing advice out there telling small business owners that they absolutely, positively need video to promote their business. For…
Doesn’t A Nap Sound Nice Right About Now?
I don’t know about you, but checking out the unsubscribe numbers for an email marketing program can really make my heart sink. We put so…
Email Marketing: How Much Is Too Much?
Email marketing continues to be one of the most powerful tools available to small business owners, but it’s definitely a numbers game. If you don’t…
Compliance Issues Don’t Just Go Away When You’re On Social Media
Why Your Legal Department Needs to Know What The Marketing Team is Up To As sick as you may be of Kim Kardashian’s antics, chances…
Social Media Insecurity: It’s Not About How Awesome Your BFF’s Life Looks Anymore
As social media pages become a more and more vital part of many organizations’ marketing mix, they’re also becoming a more attractive target to hackers….