We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
The Writing on the Wall: Understanding the Signature Hashtag
Signature Hashtags are hashtags your company develops and tries to own on social media; the ultimate goal is to get social media users to adopt…
Facebook Advertising: Better than TV Commercials?
Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course…
And Now For Something Completely Different…
We wish we had known about this particular election campaign before the polls closed. Jeweler Larry Jaffe would have definitely gotten our vote for the…
Is Organic Content Over?
Buffer, known for providing tools for making social media marketing easier, has just reported some troubling news. Their own social media referral numbers have tanked,…
Facebook Changes Coming To Your Messages Folder
It’s important to understand that today’s customer views Facebook as a customer service channel. If your business has a Facebook page, visitors expect that they’ll…
The Holidays Are Coming: Let’s Talk Gift Guides
The holiday season is a funny time. For some businesses, especially retailers, this is go-time; the three month period where sales have to be strong…
We’re Not All Starting in the Same Place
One of the challenges jewelry brands face is finding partner retailers who can help market and sell their merchandise effectively. We live in a huge…
Nobody Wants Pretzels For Halloween – This Is About Your Website. Really!
So in just a few days, parades of small people, wearing a variety of colorful costumes, will go from door to door in their neighborhood,…
Where Should You Be Advertising To Attract Your Community’s Affluent Customers?
Art Basel Miami is one of the most prestigious art fairs in the world. This is where billionaires go when they need a painting for…
Work It, Girl: The Shift from “Deserved” to “Earned”
If you’re a Millennial, the economy’s been in pretty rough shape for pretty much your entire life. At the same time, it’s been absolutely normal…
Pinterest Adds Critical Information To Place Pins: What You Need To Know
Pinterest continues to make itself a more and more attractive platform for social media marketing. In addition to the site’s exponential growth rate and the…
Book It: Scheduling Appointments Is Smart Customer Service
When you’re hosting a trunk show, charity event, ladies night, or even a repair special, it’s a smart idea to ask your customers to schedule…
What Kind of Flowers Grow In Your Neighbor’s Garden?
Your business needs a distinct, visibly identifiable brand – a look, if you will, that can be seen anywhere your customer encounters you, whether that’s…
The Emoji Imperative
Domino’s isn’t exactly known for having the world’s best pizza, but they’re definitely ahead of the curve on one marketing trend: the use of emojis….
Two Twitter Changes You Need To Know About
Twitter has been struggling to define its value in the crowded social media world. While the platform has a remarkable number of loyal users, it’s…
Simplicity is the Key for Reaching Seniors on Social Media
Social media advertising is an increasingly relevant tool for many business owners. Like any other form of advertising, these messages work best when they’re targeted…
Want To Help Your Bottom Line? Help Your Customers
There’s a lot of marketing advice out there for retailers that’s fairly obvious. The National Retail Federation turned to retailing expert Rohit Bhargava for some…
Seek The Company You’d Like To Be Found In
Maintaining an effective social media presence for your company involves a series of choices. First, you need to determine which platforms make the most sense…