We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Messaging Apps: The Next Frontier in Customer Service
Messaging apps, such as WhatsApp, Snapchat, Kik, and Facebook’s Messenger, play a huge role in how people communicate with each other. 800 million people use…
3 Simple Ways To Grow Your Email Database
Email marketing continues to be one of the most powerful marketing tools business owners have available to them. It’s relatively affordable, can be quickly deployed,…
Can Being Yourself on Social Media Really Be A Competitive Advantage?
Richard Branson, Marissa Mayer, and even Tim Cook have all been praised for using their personal social media engagement to boost their brands’ profiles. Being…
Have You Done A Year in Review?
In the first few weeks of January, there’s lots of advice floating around out there advising brands to boldly move forward toward the goals and…
Snapchat is Getting Ready to be Your Next Sales Channel
This year, Snapchat turns five years old. If the platform was a person, it would be the age of a kindergartner – a time of…
The Road to Recognition: A Case Study in Boosting Store Prominence Using Instagram
Here’s How the Story Started Roberson’s is a family-owned, full service jeweler located in Little Rock, Arkansas. Their clientele is extremely sophisticated and fashion-conscious. Roberson’s…
Don’t Be Afraid To Go Deep: Meaning Matters to Millennials
In the January 2016 issue of Elle magazine, you’ll find an interview with designer Alexander Wang. Wang’s work may already be familiar to you –…
Rose Quartz & Serenity Chosen as Pantone’s Colors of the Year for 2016
One of the best practices we recommend to our jewelry retailer clientele is the creation of an annual marketing calendar. Sketching out, in advance, the…
Looking for Tomorrow’s Trends? Watch Pinterest Today
Imagine you ran a gourmet food shop, the type of place where people go for fancy ingredients, specialized cookware, and all the other nifty things…
The Multi-Channel Customer Service Holiday Checklist
The holiday shopping season is in full swing. It’s important to make sure that you’re doing everything you can to provide your customers with a…
Facebook at Work: Here’s What’s Coming
If LinkedIn and Facebook hooked up and had a baby, the result would be Facebook at Work: the same familiar scrolling timeline, ability to like…
Digital Security Is More Important Now Than Ever
The time to go fishing is when the fish are biting. The time when unscrupulous people will try to hack into your website or social…
Red Shirts Work Best in Facebook Ads: Welcome to the Slippery Slope
Entrepreneur recently had a great article on how business owners can improve the results they’re seeing from their Facebook advertising. One tip immediately jumped out…
Mobile: Making The Holidays Merrier for Retailers
The holiday crunch season is officially here. Make sure you’re paying plenty of attention to your mobile messaging. Target recently reported, via Think With Google,…
Happy Thanksgiving!
The Technology Therapy Group would like to wish you the very happiest of Thanksgivings! May your day be full of celebration, joy, and laughter. Also,…
How Smartphones Have Changed The Way We Shop
Pay attention to the way customers shop with you this holiday season. You’re going to see that buying behaviors have changed compared to previous years…
What Kind of Unboxing Experience Are You Giving Your Customers?
Over the course of the past twelve months, American YouTube users have watched over 60 million hours of unboxing videos. That’s 1.1 billion views of…
Go Big Or Go Home: The 1st Step in Becoming a Big Deal is Acting Like You’re A Big Deal
Kendra Scott’s name is suddenly everywhere, isn’t it? The Austin based designer’s been around for a while – it’s been more than a decade since…