We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Five Must Have Social Media Images
Social media is a visual medium. Video content gets the highest level of engagement – our eyes can’t resist the appeal of moving pictures, even…
Google is Your Friend
Introducing a simple Google search into your creative process can save your company from a PR nightmare. Most business owners know that a certain amount…
The Hunger for How-To
Pinterest announced this week that it is rolling out a new kind of Pin. How To Pins are slightly larger than traditional pins, giving posters…
It’s Mobile’s Moment: Is Your Business Ready?
Last year, web traffic on mobile devices exceeded traffic on desktop computers for the first time ever. Now that threshold has been crossed, and there’s…
Ad Blockers: Awesome or Awful?
I have to start this blog with a confession: I use ad blockers. Working in digital marketing means you’re online a lot. Adding an ad…
Need To Appear in Near Me Searches? 6 Places Your Info Needs to Be
Here’s how the story goes: “Ok, Google,” your customer says to their smart phone. “Thai restaurant near me.” A split second later, Google answers back,…
What Will Instagram’s Timeline Change Mean For Your Business?
On March 15th, Instagram announced that it will be changing the way posts are displayed. Instead of the familiar chronological timeline, which displays posts in…
Social Media Ad Options Increasing: Facebook & Pinterest Make Big Changes
Social media advertising has grown at an exponential rate, with different platforms racing each other to introduce new features, targeting tools, in-platform purchasing options and…
Coordinate with Your Local Partners to Promote Events on Social Media
Community is hugely important to many of the retailers and other small businesses we work with. They’re deeply involved in efforts to help area schools,…
A Great Video Isn’t Enough: Understanding Search & YouTube
A lot of the time, we don’t have any trouble convincing our clientele that they need video. It’s pretty self-evident why video is important. Nine…
How Do Your Customers Really Want You To Contact Them?
MarketingSherpa has just released their latest research, which states that 60% of all customers prefer to receive updates and promotions via email. When given the…
Six Ways To Strengthen Your Story Telling Skills
Story telling is the cornerstone of effective marketing. Every brand has a narrative; a story about who you are, what you do, and what makes…
Bye Felicia: Shutting Down Haters is the New Black
Once upon a time, we were told the customer is always right. But not everyone on social media is your customer, and sometimes, those people…
Facebook Is Doing Everything It Can To Keep Users From Going To Your Website
How Will You Make This Work for You? On April 12, Facebook is making its Instant Articles feature available to all publishers. This means if…
The New Twitter Timeline: Did The Pulse of the Planet Just Skip A Beat?
For a long time, Twitter’s reverse-chronological order timeline has been considered the social media equivalent of the third rail: messing with it in any way,…
Can You Be Too Successful?
Full disclosure: we’re fans of Venmo here at the Technology Therapy Group – at least a few of us are users of the service, although…
16 Digital Marketing Essentials for 2016
Here we are, officially in 2016. The year ahead is packed with potential, but to make the most of the opportunities that are out there,…