We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
No More Writing on the Wall: The Future of Facebook
“If I was having a bet, I’d say video, video, video,” said Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, when she…
It’s All in the Application: Promoted Pins That Work
Pinterest has long been the darling of retailers serving the bridal, fashion and home décor markets, who used the image saving site to promote their…
Debranding, Earned Media, and You
The future of branding is debranding, Forbes magazine proclaims, and this time around, debranding means something different than it did three years ago when everyone…
What’s the #1 Way New Customers Find You?
When we start working with a new business, one of the very first questions we ask is “How do your customers find you?” Generally, we…
Social Media’s Surprising Ace: Wimbledon Uses Snapchat to Boost Fan Engagement
Wimbledon is the embodiment of traditional British culture. The world’s oldest tennis tournament has many rules: players must wear all white – no exceptions –…
Long Form, Short Form: Who Cares, As Long as It’s Good?
One moment, brands are being told that customers have the attention span of goldfish and if you want to capture their interest, your entire story…
Victoria Spills Her Real Secret: The Measurements That Matter
For a very, very long time, the Victoria’s Secret catalog occupied a distinct space in the direct mail world. Featuring pages and pages of beautiful…
Personalization is Powerful
Everybody’s been trying to crack the mystery of what makes Millennials buy. We know that this generation tends to be careful with their dollars; they’re…
The Sweet Sound of Silence
Is it time to ditch your video voice overs and bring on the captions? The answer to that question is most likely yes, according to…
Coming Soon: Instagram Business Profiles!
One out of every five Americans uses Instagram, and the social media platform is well aware of how attractive it is to business owners. Advertising…
Facebook Live: What It Is and Why It Matters
Last summer, Facebook allowed a few select users – mostly celebrities and influential figures – the ability to broadcast live video. It was an instant…
Boost Your Email Marketing Conversion Rate 28% By Making One Simple Change
Email marketing has long been a favorite in the small business owner’s promotional toolbox. Stringent opt-in and unsubscribe requirements have given customers confidence that brand…
Better Headlines = More Sales
The Google AdWords Challenge Google made copywriters everywhere jump for joy with the news its testing double-length headlines for Google AdWords ads. Additionally, the description…
Touching or Tacky: When Brands Should & Shouldn’t Comment on Current Events
Prince’s death came as a big shock to music lovers around the world. News that the 57 year old musician had passed away caused instant…
4 Facebook Changes Small Business Owners Will Love
Earlier in April, Facebook held its annual global developer’s conference, F8. During this event, Facebook officially announced the features and functionalities they’ve been working on…
Facebook Messenger Says Bring on the Bots: What This Means for Your Business
Bots are computer programs designed to, among other things, stimulate conversation with a human being. You’ve definitely encountered bots in your travels around the internet;…
Smart Digital Marketing Ideas for Mother’s Day
Mother’s Day this year is Sunday, May 8th. If you haven’t already starting putting together digital assets to boost your sales for this special day,…
Sharing Funny Memes on Instagram Will Make Justin Bieber Call You…But Only if You Do It Right
Having a top celebrity talk about your products or services is an absolute dream for many small business owners. For a while, there was something…