We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Beyond the Browser: Search & Social Media
For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well…
Responding To Reviews: The Do’s and Don’ts
Reviews are so important. Eight out of ten customers do online research before visiting a store or making a purchase, and reviews make up a…
Connecting Takes Time: The Power of Persistence
After a lead has been qualified, how many times do your sales people reach out to connect with them? Kissmetrics reports that it takes between…
The Fine Art of the Follow
When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s…
Are You Sure You Know Who Your Customer Is?
Harvard Business Review just ran a very good article on social listening– the process of monitoring ongoing social media conversations about your brand to discover…
Facebook Is Taking on Ad Blockers, But Will They Win?
Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads….
Everybody Searching for a Hero: Lessons Learned from Lululemon
Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a…
Understanding What FREE Really Means
One of the first things you learn in business school is the TNSTAAFL principle. TNSTAFFL stands for “There’s No Such Thing As A Free Lunch”,…
Are You Bothered By Your Bounce Rate? 3 Things You Need To Know
Any fan of Technology Therapy Group knows we’re passionate about metrics. Measuring how customers behave on your website and social media is so important, and…
Originality is Overrated – Really!
After the Republican National Convention, everyone’s talking about originality. High school teachers across the country took to social media to explain the ins and outs…
Can You Hear Me Now?
One of the great debates in digital marketing has to do with sound. Is it better to create a soundtrack for your video ads, or…
When You Can’t Beat Them, Join Them: A Look at Amazon’s Prime Day
If you’re an independent retailer, chances are you’ve got some strong feelings about Amazon. One of the world’s largest retailers, and the undisputed king of…
Google Introduces Local Inventory Ads
Retailers who have been making use of Google’s Knowledge Panel or Google Maps to advertise their business can now give web visitors a chance to…
People Over Publishers: What Facebook’s Latest Algorithm Change Means To You
Just before the holiday weekend, Facebook made an announcement that can have a major impact on the reach business page content enjoys. They’re tweaking the…
Push Vs. Pull: Making Native Advertising Work
Ad blockers are a problem for business owners. Nearly 2 out of every 3 Millennials use ad blocking, meaning they don’t see the ads you’ve…
Are You A Fearful Filmmaker? Facebook Introduced Slideshow Just For You
The news that Facebook’s future will likely be all video, all the time has caused more than a few small business owners to feel anxious….
Back to School Sales Strategies That Work
The kids are loving summer vacation right now, but those fun days fade fast. Before you know it, the lucrative Back to School shopping season…
Your Mission: Answer All Reviews in 30 Minutes – Or Less!
Yelp, Angie’s List, and other review sites play a powerful role in influencing potential customers. 92% of customers read online reviews, and “star factor” is…