We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Millennials Are Sick of Intrusive Marketing…And They’re Not The Only Ones
We begin this blog with an irony alert. A search for synonyms for intrusive brought me to thesaurus.com; there, waiting for me, were two ads…
Persistence Pays Off: The Secret of Building Real Relationships on Social Media
Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process…
The Shiny and the Substantial: Creating Your 2017 Promotional Calendar
Well, we’ve done it. Another holiday shopping season has come to an end, and aside from a few last-last-last minute shoppers, discount deal hunters, and…
It’s Time for a Conversation…About Conversations
As the year draws to a close, there’s been the usual avalanche of stories focused on must-know digital marketing trends. Most of these stories are…
Making Sure Your Business is Visible to Virtual Assistants
Tech industry leaders are certain that people want to talk to their devices, and they’ve poured a ton of time, energy and resources into developing…
Pinterest Business Profiles Have Gotten Better
Pinterest is extremely serious about making itself useful to business owners. Over the past year, we’ve seen several new features and improvements that have made…
Butterflies Don’t Need Teeth
How Your Company’s Maturity Determines Your Messaging Needs Caterpillars are voracious creatures. They’re always eating. Some caterpillars are extremely picky and will dine on only…
Ready To Level Up? Understanding Dynamic Email Marketing
Lackluster emails will kill your bottom line. It’s really that simple. Email marketing is a powerful sales tool, which means your customer’s inbox is an…
Was Black Friday Bleak? 3 Things You Can Do To Boost Holiday Sales
Well, here we are. Black Friday – one of the biggest shopping days of the year – has come and gone. While the retailers around…
The I-Want-To-Know Moment
Imagine this: you’ve been invited to be the guest of honor at a fabulous party. Absolutely everybody will be there to see you being honored,…
Fruit Off the Vine: Don’t Lose Your Content
Shortly after purchasing Vine, Twitter announced that the app, home of the looping six second video clip, will soon be no more. Such is the…
Social Sales Have Been Slow But Pinterest Is Poised To Change That
Over the course of the past two plus years, Facebook, Twitter, Instagram, and other social media sites have introduced ecommerce options that allow users to…
Discover Why You Need Strong Calls-To-Action!
Any time we begin working with a new client, one of the very first things we do is an analysis of their current online presence….
Imagine How Instant Video Can Change Customer Service
Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person…
Those Kids Are Older Than You Think
If I had a dollar for every time someone sniffed dismissively at a digital platform – newer ones like Snapchat and Kik, as well as…
All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?
Over the course of the past six months, the number of businesses advertising on Instagram has doubled. The majority of this increase is attributable to…
Are You In Your Customer’s Mobile Wallet?
One third of customers use their smartphone to keep loyalty cards, discount coupons, and other offers with them while shopping, both in brick and mortar…
How Much of Your Social Media Content Do You Need To Create Yourself?
Social media never stops. Today’s customer has a voracious hunger for content, and will scroll happily for hours, looking at product images, reading posts, watching…