We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Get Ready for GIFs: Facebook To Roll Out New Commenting Feature
Call it GIF creep. For years, Facebook steadfastly refused to support animated GIF files: their logic was that the moving images disrupted the Facebook experience,…
A Surprising Insight into Instagram Advertising
It’s no secret that Instagram is popular – as of this writing, there are 600 million active users – and the number of businesses advertising…
Business Owners, Do You Even Know What You Want?
The very first step in any marketing campaign is identifying the desired outcome. I often ask clients if they’re hoping to increase sales or boost…
Should You Be Providing Free Wi-Fi In Your Store?
The next time you travel around your neighborhood, pay attention to how many businesses advertise free Wi-Fi access. McDonald’s began doing this in 2009; Starbucks…
Subscriptions Are Sexy – But Are They Right for Your Business?
Every month, Birchbox sends out close to a million boxes filled with makeup and skin care samples to their loyal subscribers. Other industries were quick…
Would You Buy From a Chatbot?
When we talk about digital marketing and different generations, there’s far more than content strategies and social media platform selection to talk about. The way…
Less is More: Google’s Eye Opening Insights on Page Load Speeds
We all know that customer attention spans are incredibly short. Conventional wisdom puts the average attention span at 8 seconds; ambitious, science-oriented groups like bird…
Abandoned Shopping Cart Rates Rise – And We’re Responsible
I shop for everything online: clothes, jewelry, tires, travel, and furniture. I don’t just shop — I buy too! Recently, I was shopping for a mattress;…
Background Checks: Not Just For Your Employees Anymore
If you’ve never heard of PewDiePie, odds are you don’t have a child in middle school. The YouTube star has a huge following among the…
A New Challenge to Impulse Buys
For retailers, impulse buys occupy a uniquely profitable place in the product mix. These items are things customers certainly had no idea they were going…
How Many Social Media Platforms Do You Really Need For Your Small Business?
FOMO stands for the Fear of Missing Out, and for a long time, FOMO has had an outsized role in small business’ digital marketing decisions….
Help Your Customer Make Smart Decisions
B2B Content Marketing Job #1 In the B2C world, the sales cycle is often quite short: a customer becomes aware of a product, decides they…
Millennials Have $200 Billion in Purchasing Power – And They Love Email
Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and…
Pinterest To Introduce Search Advertising
The lines between search and social continue to blur, as customers seek out relevant product information on every platform. Pinterest has been steadily carving out…
Google + New Collection Feature: Helpful For Engagement Ring Sales?
Of all the social media networks, Google + may be the one that has had the hardest time making itself relevant to the jewelry industry….
What Does Common Sense Mean? It Depends Who You Ask
Recently, there was a pretty major ice storm in the Midwest. A jewelry store owner there was surprised when she received a text message from…
In A Sea of Content, Look for Islands
Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and…
You Have To Know Who Your Customers Aren’t: Lessons From Fender Guitar
If you know anything at all about guitars, you know the name Fender. The iconic instrument maker has been around for seventy years. They’re a…