We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
What Does Authenticity Mean To Different Generations of Shoppers?
During a recent panel discussion Jennifer moderated during JCK Las Vegas, there was a very intense discussion of authenticity and how different generations determine when…
Direct from JCK Las Vegas: Multi-Generational Shopping Habits Retailers Need To Know
This week, Jennifer traveled to Las Vegas for the JCK show. JCK is a jewelry industry event for retailers, designers, suppliers and brands; many of…
Are You Brave Enough to Slow Down?
“The ultimate luxury is time,” Michael Kors said. The world renowned fashion designer said this a few years ago, and it’s long been a key…
Push Notifications: What They Are and Why They Matter
Push notifications are the alerts that appear on your smartphone or mobile device to let you know about new posts on social media, new website…
Google Announces It Has Been Tracking In Store Purchases
You’ll be hearing a lot about Google Attribution in the days and weeks to come. This is Google’s newest tool to help businesses determine where…
Embrace The Power of the Pop Up: Sell More By Going Where Your Customers Are
Practically every retailer has heard of the pop up shop, but what isn’t common knowledge is the fact that these temporary storefronts – some lasting…
How Important Is Voice Search? Very, Very Important: Just Ask Alexa
In the course of a single year, the use of voice-activated digital assistants for the home – tech like Alexa, Google Home, or Cortana –…
The WannaCrypt Ransomware Attack: A Worldwide Wake Up Call
At this point, most of us know that data security breaches are going to happen. Headlines about hackers causing chaos and accessing people’s identifying information…
Intimidation Isn’t Permanent
Here at The Technology Therapy Group, we spend a lot of time talking about the technological aspects of running your business. But today we’re going…
Discover How Data Can Help You Grow Your Business
Data is valuable to small business owners because it provides a reliable, objective assessment of what’s working and what’s not. Data can be captured in…
Don’t Let Offline Marketing Fall Off Your Radar
Offline marketing includes all of the things that you do in the ‘real world’ to promote your business – things like newspaper, television, and radio…
The Mobile Mom: Digital Marketing Techniques to Reach Moms of Every Generation
Mother’s Day is Sunday, May 14th. This means you’ve got a limited window of opportunity to connect with your customers with Mother’s Day sale offers…
Mark Zuckerberg’s Plans for a Post-Smartphone World
Every year, Facebook holds a huge event. Founder Mark Zuckerberg uses this opportunity to discuss what the biggest social media platform in the world is…
Snapchat’s About To get Stomped-and Pinterest is in Danger
Herman Melville may have known a lot about whale hunting, but the Moby Dick author was clueless about social media. He wrote that it is…
Do You Talk About Your Community on Social Media?
More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen…
Facebook Is Bad For You: Does This Matter To Your Business?
By now, you’ve probably heard about the NIH study into the impact of Facebook on people’s mental health. Researchers from USCD and Yale examined the…
It’s Lit: Google’s Insights on Gen Z’s Favorite Things
Members of Generation Z were born during or after 1995 and are widely reported to command $44 billion in purchasing power. Google did some research…
Email You Can Be Enthusiastic About: In-Person Data Collection Techniques That Matter
Email marketing is one of the most powerful, cost-effective tools retailers and small business owners have available to them. The Data & Marketing Association, a…