We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Are You Okay with Letting Your Customers Down 80% of the Time?
Most business owners are passionate about customer service. They know that the way they treat their customers is one of the few factors that’s absolutely…
Dream A Better Dream: Why Businesses Pivot
Vision changes with experience. This is especially true for business owners. Launching and growing a company impacts the way you see and understand many things…
Golf, Tennis & Fast Horses: Luxury Customers Love Sports
Luxury Daily, which focuses on very high-end retail, recently released a special report, “Sports and Luxury”. The relationship between luxury fashion and sports is well-established….
Why Are Games So Important To Millennials?
You may think you’ve already heard everything there is to hear about Millennials. There are 80 million Millennials, which means they’re the largest cohort in…
6 Things You’ll Want To Know About 6 Second Ads
6 second ads: Will Be on YouTube, Facebook, streaming TV & more All of the major advertising platforms relevant to small business users, including YouTube…
Are Ads in Games a Problem?
We begin this conversation with what we know: Americans love playing games, especially on mobile devices. TechCrunch has found that up to 11% of the…
Click to Call is Critically Important
One of the most common questions any marketing agency hears is “How will we know that the marketing is working?” There are three ways to…
Introducing Finer Things Fantasy Football: Holiday Season Relationship Building for Retailers & Restaurants
Draft a Team of New Customers! Your customers love playing games on their phones. Games are fun. Playing is an enjoyable distraction, especially when you…
Machine Learning is Changing the World You Live in Right Now
When you go online to read the news, how does Google know what stories you’ll be interested in? When it’s time to do your bookkeeping,…
The Wide World of Games
The news that the typical Millennial spends up to 96 minutes a day playing games on their phone has captured the marketing world’s attention. There’s…
No, You Don’t Need a Digital Strategy.
When L’Oreal introduced its Makeup Genius app, our team was excited. To have fashion and technology come together so seamlessly was just awesome. The fact…
Want Loyalty? Rapid Rewards Required
Customer loyalty programs are incredibly popular. More than one out of every two customers participates in some form of retail loyalty program, according to the…
Summer School: 6 Digital Marketing Improvements To Make Now So Your Holiday Season Rocks!
It’s July, which means the busy holiday shopping season starts in less than 90 days. Take advantage of summer’s laid-back vibe by doing the behind-the-scenes…
Get Ready for More Metrics from Facebook
Business owners and marketing agencies alike have been asking Facebook for more information about how users view and engage with page content and advertising. At…
Life Event Targeting: The Adwords Update You’re Going to Love
Google’s Next Marketing event is when all of the new Adwords updates and changes are officially announced. This year’s list of updates is quite lengthy…
Instagram Shadowban Keeps People from Seeing Your Posts
There have been rumors for a while now that Instagram was taking action to limit the reach of popular posts. Accounts that regularly garnered thousands…
3 Things You Need to Know About Influencers
One of the first things business owners learn about is the power of word of mouth marketing. We can tell our customers we’re fantastic all…
It’s Confession Time: When Was The Last Time You Checked Your Data?
Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data….