We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Every Step in the Customer Journey Matters
The customer journey is the process by which people become aware of your business, decide to deal with you, and eventually encourage others to do…
How Much Does It Cost to Get Someone to Use Your App? Understanding Acquisition Cost
Business owners are often very curious about how much it costs to have a new app built. It’s important to understand that development represents only…
Augmented Reality is Going to Transform Retail as We Know It
For a long time, the conversation in retail has centered on creating digital experiences that match the face-to-face experience shoppers expect in brick and mortar…
Personalization = The Combination of Data Science & Human Judgement
Have subscription boxes had their moment in the sun? You might be inclined to think so – after all, Hitwise reports that September’s overall traffic…
Making Live Chat Work for Your Business
When I talk to our clients – especially those in the luxury retail space – about live chat, I get really excited. I can’t help…
You’re Doing All These Expensive Things to Make Your Business Better. How Do You Know They’re Working?
Running a business is hard. There’s a constant need to generate ever-increasing amounts of revenue, intense competition makes it hard to capture the public’s attention,…
Making Gift Givers’ Lives a Little Easier
Amazon has just released three major gift guides. There’s a Holiday Toy Guide, an Electronics Guide, and a Home Guide. Each one showcases hundreds of…
Ho-Ho-Hold It: Should We Give Up on Holiday Shopping Season?
I have to admit, when I read the Harvard Business Review’s recommendation that retailers give up the holiday shopping season, I was a little taken…
Creating Traditionally Face to Face Interactions in Digital Spaces: The Power of Voice
As a business owner, you need to pay attention to what’s happening with voice search. Voice search is when a device user asks, rather than…
Strategy Time: How Are You Planning To Be Visible During the Holiday Season?
The Jack O Lanterns are already being edged out by the Snowmen in a store near you: the holiday season has unofficially begun. There’s a…
The Data Divide is Real: What Side is Your Business On?
When a customer walks into your place of business, it’s easy to observe what they’re doing. If you pay attention and watch their facial expression…
Responding to Questions & Comments: Most Effective Social Selling Behavior
Social media is steadily growing more important as a sales platform. In a recent study from Bambu we learned that Millennials prefer to discover and…
Have You Cut the Cord? What About Your Customers?
In 2016, a year that included the Olympic games and an extremely dramatic presidential election, Americans abandoned pay television at record speed. So far this…
Gamer Girls…They’re Everywhere
When you hear the word “gamer” what do you think of? The stereotypical image of gamers is that they’re overwhelming male. That stereotypical image is…
How Do We Know What’s Not Working?
Many times, the retailers who come to work with us have some degree of frustration with their existing website. Many times, these websites look great…
If You Want to Win the Race, Don’t Shoot Yourself In the Foot
The holiday shopping season has started. Walmart has come out swinging: they’ve already opened their seasonal layaways, and their 25 Top Toys predictions have garnered…
Do Those “We Miss You” Emails Really Work?
When we talk about the importance of data, we sometimes gloss over the nuts and bolts application part of the conversation. It’s good to know…
Social Media is the #1 Way Millennial Buyers Discover Luxury Brands
Millennials are buying luxury goods, but their research and purchasing patterns are different than previous generations. Research firm Deloitte looked at global luxury brand discovery…