We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Love is in the Air: 4 Things To Keep In Mind for Your Valentine’s Day Sales
With Valentine’s Day a little more than a month away, jewelers, florists, and chocolatiers are getting ready to kick into high gear. They’re not the…
Worried About Wal-Azon?
As we move into 2018, several major retail trends are already pretty clear: the division between e-commerce and online retail will fade away as the…
Instagram Hashtags: What You Need To Know
In case you were busy during the holiday season, we’d like to bring you up to speed with what’s been going on with Instagram. On…
Half of Gen Z Shoppers Expect Websites to Anticipate Their Needs
The Center for Generational Kinetics researches how different generations of shoppers discover and interact with retailers and brands. In a recent study of Generation Z…
Better Understanding of Customer Journey Dominates Forbes 2018 Digital Marketing Trends List
If there’s one thing business owners wish they had, it’s a crystal ball that grants the ability to see into the future. Since we don’t…
A World Joined By Joy
Technology Therapy Group enjoys having clients, colleagues, and friends from all around the world. Throughout the year, many joyous celebrations occur, each in its season….
How Are Your Customers Contacting You This Holiday Season?
Now that the holiday shopping season is in full swing, it’s important to pay attention to what channels your customers are using to talk to…
Customer Journey Maps Help You Understand Your Business from The Customer’s Perspective
A customer journey map gives business owners a way to see the end-to-end experience their customers have. There are several reasons why it’s important to…
Luxury Brands are Using Chatbots
David Yurman has joined the growing legions of luxury brands using chatbots for sales and customer service. This holiday season is the first year David…
The Frame Influences The Picture: Content and Platform
Kazou Ishiguro is the Nobel Prize winning author of many wonderful novels, including The Remains of the Day. He recently gave the Nobel Lecture in…
How Data Helps: Customer Audience Segmentation
If I asked you about your customers, the chances are pretty good that you can tell me something about your typical customer – whether they’re…
Consider the Search Bar
The most successful businesses are the businesses who make the best use of their data. That’s why we’re big advocates of the on-site search bar….
Self-Gifting: The Holiday Shopping Trend Retailers are Going to Love!
On November 11th, thousands of Chinese people celebrated Single’s Day, a holiday where people who aren’t in a committed romantic or family relationship buy themselves…
Use Giving Tuesday to Gift Hope, Help & Wisdom to Kids in Need
There are a lot of things in this world that are tough to deal with, but nothing is harder than the fact that some kids…
Adult Women Outnumber Teenage Boys as the Largest Demographic in Gaming
Mobile gaming is one of the most powerful, cost-effective ways to acquire new customers, yet many businesses don’t consider gaming in their marketing mix because…
Have You Talked to Your Team About Data Security?
Sometimes, when I start talking to an audience about data security, I can see people’s shoulders start relaxing. Almost always, these shoulders belong to the…
When the Discount is Provided By Amazon, Who Really Pays?
Spoiler Alert: It’s Probably You, Small Retailer Amazon’s dominance in the marketplace has forced many retailers into a “If you can’t beat them, join them”…
Second Screening: Don’t Forget About Mobile Games!
The news that TV viewers aren’t giving the shows they watch their full attention isn’t exactly news. Mashable was reporting on the second screen trend…