We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Fact-Checking 101: How NOT to be Part of the Fake News Problem
If you’re using social media to connect with your customers, the odds are better than good that you’re not creating all of the content you…
Just Looking, Thanks: Why Retail is Better with Beacons
95% of shoppers prefer to be left alone while they’re in a store. Let’s just repeat that for emphasis. 95% of shoppers prefer to be…
Mobile First is Here: Is Your Website Ready?
We’re living in what’s being called the “New World of Mobile.” This means that customers are accessing information using smartphones, tablets and other devices more…
Voice is Vital: What Business Owners Need to Know About Voice Search
How many times a day do you say “Ok Google…”? The odds are pretty good that that answer is more than zero. 41% of adults…
Do You Find Data Overwhelming & Intimidating? You’re Not Alone
Business owners are being bombarded with the message that data is the answer to all of their business challenges. With the right data, it’s possible…
What Do Cryptocurrency Miners Have to Do with Your Customers?
Updates January 2021. Way back in 2009, the very first cryptocurrency, Bitcoin, debuted. Cryptocurrencies are digital currency that exist without a government to back them;…
The Graying of Facebook: Where Are All the Younger Users?
As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically…
How Data Makes Good Stores Better: A Webinar for Jewelers & Luxury Retailers
Save the date: on Monday, February 26th, at 2 pm est, David Geller, author of Geller’s Blue Book and a Quickbooks/POS expert will join Jennifer…
Playing Games Can Get Really Personal – And That’s A Good Thing
As you know, last year our team debuted Fan Time Fantasy Football – a game that retailers could use to provide their customers with a fun,…
The Value of Understanding in Building Customer Relationships
Understanding is a two-way street. To run a great business, you need to understand your customers. That’s why we focus so much attention on collecting…
Storytelling on Social Media: More Important Than Ever Before
It’s impossible to overstate how important storytelling is when you want to attract, convert, and retain Millennial customers. Social media has been quick to grasp…
Do Smaller Stores Have a Bigger Hurdle to Jump Online?
So I’ve just gotten back from speaking at JCK Las Vegas, and I can’t stop thinking about a comment one of the participants in a…
Doing Business in a Mobile-First World: What Google’s Changes Mean To You
Well, here we are in 2018, the year Google has announced it intends to switch to a mobile-first index. Up to 60% of all Google…
Get Ready for the Sound of Silence: Google Expands “Mute This Ad”
Almost everyone has had the experience of browsing an online store, lingering for a moment or two over an item that was kind of appealing,…
Is Bloomingdales Making A Blunder?
Bloomingdale’s has a long, proud history in retail. The store began in the nineteenth century, opening its doors in the same year that Yellowstone Park…
Is Your Business Listed Correctly in Local Directories?
Search Engine Journal recently shared information about changes in the way Google handles local search inquiries. Some of the changes are more relevant to larger…
Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization
It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly…
Move Over Mama: Social Media Displaces Family & Friends as Top Source of Fashion Advice
Who do shoppers turn to for style tips, fashion advice, and product recommendations? Social media influencers have recently captured the number one spot on the…