We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Gamification is More than Fun and Games
There are five generations of consumers in the marketplace right now: the Silent Generation – parents of the Baby Boomers, Baby Boomers, Gen X, Millennials,…
Be Willing to Question Everything – Even Your Essentials
One of the things I really enjoyed about presenting “Decoding Your Data” at JCK Las Vegas was the opportunity to tell my favorite story about…
Timing is Everything: Using Data to Get Better Results from Your Marketing
Let’s say you use email marketing to connect with your customers – a monthly newsletter that includes updates about what’s new with your business, savings…
What Makes Gen Z Different from Millennials?
Gen Z is the newest generation of shoppers. Born after 1995, Gen Z will account for 40% of all shoppers by 2020. The oldest members…
Whose Brand are You Building? Social Media Content That Actually Helps You Grow
Marketing your business on social media requires a lot of content. Social Media Examiner puts the ideal number of Facebook posts per day between 2…
Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions
Should you spend your advertising budget on Facebook or Google AdWords? What type of products are your customers going to be clamoring for when the…
Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)
In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that…
Should Your Store Look Like Your Website?
Everybody sleeps, but not everybody wants to buy a mattress online. Nest Bedding has always embraced an omnichannel strategy, with a very robust e-commerce presence…
Jennifer Shaheen Receives American Gem Society’s Sallie Morton Award
The Technology Therapy Group is proud to announce that Jennifer Shaheen is this year’s winner of the American Gem Society’s Sallie Morton Award. Here’s what…
Is He Who Hesitates Lost…Or Really, Really Smart?
A recent Adweek headline announced that brands hesitated with social media marketing and that now they’re doing the same thing with influencers. The implication is…
The Mobile Minute: What You Need to Do So Google Pays Attention to Your Website
It’s not news that Google is the most dominant search engine in the world, but many business owners are surprised to find out exactly how…
Can You Really Outsource All of Your Social Media?
We’ll start this article by stating the obvious: among the suite of services we provide to our clients is social media marketing. Social media is…
#RetailFail – Has It Happened to You?
Nobody’s perfect. Grammar errors, misspellings, and other communication snafus aren’t limited to the digital world. Store signage and displays that get it wrong occur every…
Pumping Iron & Your Website: What’s the Connection?
The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits…
Understanding the Value of Lead Generation for Retail
When I talk about lead generation, sometimes I can see the retailers in the audience tuning out. They think this conversation isn’t relevant to them…
Shopping Online & Buying Online – 2 Very Different Things!
If you’re involved in e-commerce or plan to be in the near future, it’s very important to understand the difference between shopping online and buying…
Understanding Intelligent Content
Updated June 2021 There are two reasons why it’s time to take a hard look at the content you have on your website. The first…
One Thing You Can Do Now to Get Ready for the 2018 Holiday Season
Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that…