We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?
Updated in November 2020 Cyber Week 2020: Tuesday, November 24th – Monday, November 30th While in-store shopping is rebounding for some industries, Deloitte is expecting…
5 Minutes to 5 Hours…Why Does Development Time Vary So Much?
When a change needs to be made to a website’s structure or functionality, it’s a job for our development team. Understanding how long changes will…
How Soon is Too Soon for Holiday Ads?
We’re still in the midst of Back to School season, but the holidays are right around the corner. Is it too soon to start your…
Facebook’s Ad Transparency Tools = A Gift for Business Owners
[Tweet “Ad transparency tools are designed to allow anyone to see who is running an ad they encounter.”] Facebook has introduced new ad transparency tools…
The Power of Play: What Games Can Teach Us About Our Customers
Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason…
Put Your Website to Work
As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your…
4 Things You Need to Know About Mapping the Customer Journey
I’ve just gotten back from the Atlanta Jewelry Show, where I had the opportunity to discuss mapping the customer journey with a number of business…
Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper
New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace…
Amazon Did Well on Prime Day … But How About Everyone Else?
The first Amazon Prime Day was three years ago. Ever since then, the shopping holiday, characterized by very deep discounts and limited time offers, has…
Heads Up: The Holidays Are Coming!
We’re currently running Christmas in July campaigns for some of our clients – always fun, and a good way to boost sales during what can…
New eCommerce Report Reveals Every Business is an Online Business
If you have an online store, it’s fairly obvious that you need a robust digital presence. But recent research from the eCommerce Foundation reveals that…
The Care & Feeding of….Your Business Website?
As you know, we’re dog lovers here at Technology Therapy Group. There’s a lot that goes into caring for dogs. Every day means a walk,…
Looking at Loyalty Programs: Are They A Good Idea for Your Business?
The average American belongs to 38 loyalty programs. Loyalty programs typically offer rewards – things like points that can be redeemed for merchandise, frequent flier…
If You Sell Online, You Need to Know About this Supreme Court Decision
For nearly 20 years, online retailers haven’t had to collect sales tax from all of their customers. That may be changing as a result of…
Goodbye Adwords?
Do you know how many different types of Google ads you can buy? It’s a long list. There’s the familiar Google Adwords, and YouTube ads,…
The Answers to Your Toughest Business Questions Are in Your Data
One of the most challenging aspects of being a business owner is making good decisions. The world is changing every day, and so are our…
Understanding Data: The 4 Types of Data
If you’re interested in learning how data can help you grow your business, it’s helpful to understand what the different types of data are and…
Dad Said: “When You Pay Peanuts, You Get Monkeys”
Father’s Day is this weekend. I was thinking about my Dad and the great advice he’s given me over the years. Like me, Dad’s a…