We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
New Year, New Website: What You Need to Help Your Business Grow
In 2019, every business is an online business. Today’s customers are researchers, who spend significant amount of time exploring their options before committing to even…
For Great PPC, Focus on the Customer Journey
Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of…
After You Count Your Blessings, Count Your Sales Channels
The New Year is here! You know what that means. It’s time to appreciate all the things we have in our lives that are working…
The Final Countdown: Social Media Advertising Hacks to Boost Last Minute Holiday Sales
There are at least two types of holiday shoppers: the group that finished everything up – including wrapping and tagging their presents – in August,…
Are You Ready for Reddit?
Reddit calls itself the front page of the internet. A vast and free-wheeling discussion forum, Reddit is the third most visited website in the world….
Who Answers When a Customer Texts Your Store?
The holiday shopping season is here, and you need to be prepared for customers to reach out to your business in a number of ways….
As Black Friday Approaches – 4 Ways to Boost Cyber Week Sales
Retailer experts are predicting an increase in holiday season sales, with double digit growth in e-commerce expected. The busiest part of the fourth quarter is Cyber…
Are You Insecure?
Almost every day, your customers are exposed to news stories about data breaches. Large organizations have had massive security breaches, leaving thousands of people vulnerable…
What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media
67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to…
The Do’s and Don’ts of Running a Social Media Contest
Are you thinking of running a social media contest to boost your brand’s visibility, attract new customers and generate excitement in your store and online?…
Boost Sales with a Seasonal SEO Strategy
One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the…
4 Ways to Create More Engaging Emails
Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly,…
Exclusive Offers Drive Sales
When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not…
The Customer Journey Isn’t a Straight Line
“Forget everything you knew about the customer funnel!” This sounds like very bold marketing advice – the type you might want to disregard because it…
Your Holiday Promotional Plans Need to Go Beyond 12/25
The week after Christmas, before the New Year starts, can be very profitable. In fact, some retailers call this short period of time “the Second…
5 Ways to Make Black Friday Better
If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season,…
The Well-Dressed Website: Holiday Edition
For brick and mortar businesses, putting up holiday décor is a standard operating procedure. But what about your digital décor? Today’s shoppers visit websites before,…
3 Things You Need to Know About Local Customer Acquisition
The #1 entry on most small business owners’ wish list is “More customers!” Beginning and building relationships with people in your community is hard. There’s…