We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Important: Make Sure Your Holiday Hours Are Correct Online
The holiday season is here. It’s the most critical time of the year for retailers and many small businesses. You want to capture as much…
Taking Notes from Nordstrom: Shatter the Silos to Achieve Meaningful Growth
If you’ve ever had to stop and organize a space before you could get any work done in it, you’ll appreciate this story. Nordstrom VP…
3 Ways Audience Segmentation Will Help You Build Your Business
One of the reasons it’s so important for business owners to have good data capture and review processes in place is that doing so allows…
7 Secrets Hidden in Your Google My Business Insights
One of the most valuable assets any small business has is its customer data. Most business owners know how valuable this data is. What they…
Level up for Q4 Optimize Your Sales Channels
Labor Day has come and gone and you know what that means. It’s time to prepare for the final quarter of 2019 and improve your…
Is Being Clueless About Conversion Rates Hurting Your Business?
It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is…
Correlation, Causation or Coincidence: What Do You See in Your Data?
Data is a great resource for the business owner who wants to better understand their customer and make better decisions. When we examine data, we’re…
Stop! You’re Measuring the Wrong Things
Here’s another very common scenario. A business owner comes to us saying they want more leads. But when those leads are delivered and don’t convert,…
Are You Overwhelmed by Your Business Data?
“I know I should be paying more attention to my data,” a retailer recently told me. “But honestly, I start to look at it, and…
For Powerful PPC Advertising, Provide Social Proof
Can we take a moment to admit that shopping online can be a little overwhelming? No matter what you’re looking for, there’s hundreds of vendors…
You Need to Stop Paying Attention to Your Competition
Do you remember the first time a customer came into your store, showed you a picture on their phone, and said, “I want this?” The…
4 Ways PPC Advertising Can Help You Grow Your Business
PPC advertising – which includes the full suite of Google Ads – is a very versatile tool. You can use PPC ads at many points…
Control Issues: Are You Giving Away Too Much When You’re Trying to Build Your Business?
When The Economist magazine used their cover to declare the world’s most valuable resource was no longer oil, and was in fact data, they were…
Speed Testing: Google’s Not Playing & You Should Be Paying Attention
Originally Published in 2019. Updated in 2021. Page speed is a factor in your SEO ranking. Slow speeds could be keeping your business away from…
Fire Fake Friends: How to Tell if Your Partners are Committing Subtle Sabotage
We’ve all had that person in our lives who we knew deep down was much more interested in our failures than our successes. We’d catch…
For B2B Brands, The Biggest Challenge Can Be Knowing What to Measure
B2B companies are confronted with a number of marketing challenges, some of which are rooted in some widely-held misconceptions. For example, many people assume that…
Stats Only Scratch the Surface: Digging Deeper for Meaningful PPC Data Insights
Want to know a secret that most PPC companies won’t tell you? Creating Google Ads is easy. Anyone can start a Google Ad (or AdWords…
Are You Getting Real Value from Your End of Year Surveys?
What’s the first fun task now that 2019’s arrived? Tackling the overwhelming number of End of Year surveys about our industries. These surveys are designed…