We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Trying to Build Your Digital Marketing DIY Skills? Why Live Training Makes Sense
The current situation has led many small business owners to take on the challenge of doing their own digital marketing. Promoting your business on social…
Good Communication Can Save Your Brand During Quarantine – And Beyond
The pandemic has changed how customers seek information and shop online. Is your communication up to the challenge?
Hanging in There? Here’s How 8 Top Digital Marketing Companies Are Helping You Stay Connected
It’s absolutely amazing how many companies are stepping up to help people out during the pandemic. It’s also a little overwhelming. There’s so much going…
Crafting the COVID-19 Customer Experience
The COVID-19 pandemic has put business owners in a situation that’s totally out of their control. In many states, the decision whether to open your…
The Avoidable Oops: Is Your Automation Updated for the Current Situation?
It’s a crazy time. Right now, we’re all doing our best to stay “business as usual” but I know that’s not happening here at my…
5 Things You Can Do to Help Keep Your Business Healthy During the Pandemic
Many small businesses are being forced to close or significantly limit their hours of operation right now due to the Coronavirus. This is obviously not…
How to Talk to Your Customers About Coronavirus
Everyone’s talking about Coronavirus. This pandemic is impacting our society in many ways. Major events have been cancelled, companies are encouraging employees to work remotely…
Want Better Results from Your Social Media Marketing? Try Doing It Yourself
This blog may seem a little counter intuitive. After all, we’re a digital marketing agency. We help companies of all sizes, from the single-person design…
The More You Know…Is the Key to Business Growth Hiding in Your Data?
The typical small business owner has a wealth of customer data available to them. This is true even if we limit ourselves to the most…
It’s Never Too Soon to Start Thinking About Search
When you’re in the process of launching or upgrading your website, it’s important to think about how your customers are going to discover and use…
What Kind of Customer Experience Do You Really Provide?
What do we know about retail today? It’s all about the customer experience. In fact, 2020 is the year customer experience is predicted to outpace…
What’s the Best Way to Boost Your Business’ Visibility Locally?
People love to shop local – but they determine which local businesses they’re going to visit online. Late last year, Google reported that 46% of…
Get Clear in 2020: Understanding the Customer Insights Package
What’s the single most powerful thing you can do to build your business? Develop a better understanding of your customers. How do you develop that…
Curious About CBD? Learn How You Can Use CBD to Build Your Business!
CBD seems like it’s everywhere lately. This miracle cure can be found in the smallest stores, regional chains and even luxury boutiques. And CBD’s not…
What Motivates People to Call Your Business?
How many people do you know who hate talking on the phone? The answer’s not quite everybody, but almost – US consumers are five times…
Do You Understand the Different Types of Buying Behaviors?
When we talk about how our customers behave online, it’s easy to divide them into two groups – seekers, who come to your website without…
Why Is Working with Data So Hard?
A lot of business owners are – well, I wouldn’t say resistant – but nervous and reluctant to get involved with their data. And when…
If You’re in It to Win It…Guess What? You Have to Build Your Business Every Day
I’m writing this blog a few days before the biggest shopping holidays of the year. Black Friday, Small Business Saturday, and Cyber Monday are the…